Political Campaign Communication

Political Campaign Communication
Author: Lynda Lee Kaid
Publisher: Metuchen, N.J. : Scarecrow Press
Total Pages: 232
Release: 1985
Genre: Political Science
ISBN:

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From Media Hype to Twitter Storm

From Media Hype to Twitter Storm
Author: Peter Vasterman
Publisher:
Total Pages: 320
Release: 2018-02-26
Genre: Journalism
ISBN: 9789462982178

This anthology offers the first comprehensive overview of media hype, a phenomenon often dismissed as ephemeral and unimportant. Despite that reputation, media storms actually do play an important role in political issues, scandals, and crises, sometimes creating an important shift in public opinion over the course of only a few hours. This book provides an overview of theoretical, conceptual, and methodological issues related to media hype through close explorations of case studies from around the world.