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| Author | : Suzanne Dibble |
| Publisher | : John Wiley & Sons |
| Total Pages | : 471 |
| Release | : 2019-12-24 |
| Genre | : Business & Economics |
| ISBN | : 1119546095 |
Don’t be afraid of the GDPR wolf! How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU. Inside, you’ll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. Find out what constitutes personal data and special category data Gain consent for online and offline marketing Put your Privacy Policy in place Report a data breach before being fined 79% of U.S. businesses haven’t figured out how they’ll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.
| Author | : Robin M Singh |
| Publisher | : Partridge Publishing Singapore |
| Total Pages | : 244 |
| Release | : 2021-12-09 |
| Genre | : Computers |
| ISBN | : 1543761941 |
If you ever thought you could run away into the wilderness without being noticed, think again. Right from the time you get up in the morning, picking up your mobile devices, wearing your fitness tracker, and every aspect of your life is connected to an unknown world—a world that decides whether you are noteworthy or play worthy of being tracked. A common man is caught up in a world that is intertwined between your private life, gains of the government through surveillance capitalism and the law of the internet and dark web. This book takes you through a journey that looks at various privacy aspects of your private life and unusual case laws. Laws that have challenged the courts to think beyond the traditional line of thinking. They have also influenced the media who are looking for juicy scoops to make stories more enticing for their viewership/ readership. It further dwells into the idea of Artificial Intelligence, and it will make things even more invasive with the unknown sources and data of an individual that is out there. Finally, the book attempts to answer the question of what should individuals do if they are caught up in a storm of data breaches. Remember, once the information is out on the internet, it is virtually impossible to redact it back.
| Author | : Veronica Barassi |
| Publisher | : MIT Press |
| Total Pages | : 233 |
| Release | : 2020-12-22 |
| Genre | : Computers |
| ISBN | : 0262044714 |
An examination of the datafication of family life--in particular, the construction of our children into data subjects. Our families are being turned into data, as the digital traces we leave are shared, sold, and commodified. Children are datafied even before birth, with pregnancy apps and social media postings, and then tracked through babyhood with learning apps, smart home devices, and medical records. If we want to understand the emergence of the datafied citizen, Veronica Barassi argues, we should look at the first generation of datafied natives: our children. In Child Data Citizen, she examines the construction of children into data subjects, describing how their personal information is collected, archived, sold, and aggregated into unique profiles that can follow them across a lifetime.
| Author | : Ida Koivisto |
| Publisher | : Oxford University Press |
| Total Pages | : 241 |
| Release | : 2022-06-16 |
| Genre | : Law |
| ISBN | : 0192667904 |
Transparency has become a new norm. States, international organizations, and even private businesses have sought to bolster their legitimacy by invoking transparency in their activities. This growth in popularity was made possible through two interconnected trends: the idea that transparency is inherently good, and that the actual meaning of the term is becoming harder and harder to pin down. Thus far, this has remained undertheorized. The Transparency Paradox is an insightful account of the hidden logic of the ideal of transparency and its legal manifestations. It shows how transparency is a covertly conflicted ideal. The book argues that counter to popular understanding, truth and legitimacy cannot but form a problematic trade-off in transparency practices.
| Author | : Hanne Knight |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 497 |
| Release | : 2023-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1398608882 |
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
| Author | : Nils Gruschka |
| Publisher | : Springer Nature |
| Total Pages | : 169 |
| Release | : 2021-05-18 |
| Genre | : Computers |
| ISBN | : 3030766632 |
This book constitutes the refereed conference proceedings of the 9th Annual Privacy Forum, APF 2021. Due to COVID-19 pandemic the conference was held virtually. The 9 revised full papers were carefully reviewed and selected from 43 submissions. The papers are organized in topical sections on Implementing Personal Data Processing Principles; Privacy Enhancing Technologies; Promoting Compliance with the GDPR.
| Author | : Amy Van Looy |
| Publisher | : Springer Nature |
| Total Pages | : 290 |
| Release | : 2022-05-03 |
| Genre | : Business & Economics |
| ISBN | : 303099094X |
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers’ interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises.
| Author | : Anna Brunstrom |
| Publisher | : Springer Nature |
| Total Pages | : 671 |
| Release | : 2023-03-09 |
| Genre | : Computers |
| ISBN | : 3031284860 |
This book constitutes the proceedings of the 24th International Conference, PAM 2023, held as a virtual event, March 21–23, 2023. The 18 full papers and 9 short papers presented in this volume were carefully reviewed and selected from 80 submissions. The papers are organized in the following topical sections: VPNs and Infrastructure; TLS; Applications; Measurement Tools; Network Performance; Topology; Security and Privacy; DNS; and Web.
| Author | : Simon Kingsnorth |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 289 |
| Release | : 2022-01-03 |
| Genre | : Business & Economics |
| ISBN | : 1398603406 |
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
| Author | : Varin Khera |
| Publisher | : CRC Press |
| Total Pages | : 107 |
| Release | : 2024-11-25 |
| Genre | : Computers |
| ISBN | : 1040301541 |
This practical book introduces open-source intelligence (OSINT) and explores how it can be executed in different intelligence scenarios. It covers varying supporting topics, such as online tracking techniques, privacy best practices for OSINT researchers, and practical examples of OSINT investigations. The book also delves into the integration of artificial intelligence (AI) and machine learning (ML) in OSINT, social media intelligence methodologies, and the unique characteristics of the surface web, deep web, and dark web. Open-source intelligence (OSINT) is a powerful tool that leverages publicly available data for security purposes. OSINT derives its value from various sources, including the internet, traditional media, academic publications, corporate papers, and geospatial information. Further topics include an examination of the dark web's uses and potential risks, an introduction to digital forensics and its methods for recovering and analyzing digital evidence, and the crucial role of OSINT in digital forensics investigations. The book concludes by addressing the legal considerations surrounding the use of the information and techniques presented. This book provides a comprehensive understanding of CTI, TI, and OSINT. It sets the stage for the best ways to leverage OSINT to support different intelligence needs to support decision-makers in today's complex IT threat landscape.
