Contrary To Popular Belief Cold Calling Does Work
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Author | : Barry D. Caponi |
Publisher | : iUniverse |
Total Pages | : 113 |
Release | : 2011-05-24 |
Genre | : Business & Economics |
ISBN | : 1462004997 |
DO YOU STRUGGLE WITH THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Finding the time to make the calls Figuring out how many calls are necessary to hit your goals Staying organized once youve got more than a few pursuits going simultaneously Making your territory and targets warmer over time Incorporating social media concepts and Sales 2.0 methods into your process Making your CRM or other automation work for you instead of against you In Volume I, we addressed the concept of effectiveness as why would one want to make any more appointment-setting calls than necessary. In this book, youll discover that the common challenges listed above, plus many others, are hurting your efficiency, causing you to work longer hours and make less money. After reading this book, youll know exactly how to address the biggest challenge to your success: the need to get in front of more prospects in less time. Additionally, youll realize you only have three sources for initial appointments; lead generation programs, networking and referrals, and cold calling: and that all three require the ability to set appointments. Youll also learn that it makes no difference whether your target is warm or cold; the basic process for each call is identical. Lets face it: Even referrals say no, theyre just nicer about it. When you understand this, youll discover why all sales professional should have the skills, tools and processes to be both effective and efficient at this critical responsibility. This comprehensive, easy-to-understand, easy-to-follow guide to successful appointment-setting is written by Barry Caponi, one of Americas foremost thought leaders on all aspects of the subject. Hundreds of companies throughout the world have dramatically increased their total number of new appointments by implementing the only appointment-setting methodology that addresses both effectiveness and efficiency. This volume (the second in a two-book set) will help you master the science of setting appointments in less time, with less effortonce and for all.
Author | : Barry D. Caponi |
Publisher | : iUniverse |
Total Pages | : 110 |
Release | : 2011-06-03 |
Genre | : Business & Economics |
ISBN | : 1462002234 |
DO YOU DO THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Ask, How are you today? or, Do you have time to talk? to begin a call Continually modify your value proposition thinking that the perfect one will stop the nos Never leave voice mails because you think theyre a waste of time Use tricks to get gatekeepers to put you through Believe the target is being truthful when they tell you why they dont want to meet Attempt to counter their first conditioned knee jerk response with logic,/p> After reading this book, youll discover that these common mistakes, plus many others, are hurting your effectiveness, causing you to work harder and make less money. Youll also know exactly how to address the biggest challenge to your success: the need to get in front of more prospects in less time. Additionally, youll realize you only have three sources for initial appointments; lead generation programs, networking and referrals, and cold calling: and that all three require the ability to set appointments. Youll also learn that it makes no difference whether your target is warm or cold; the basic process for each call is identical. Lets face it: Even referrals say no, theyre just nicer about it. When you understand this, youll discover why all sales professional should have the skills, tools and processes to be both effective and efficient at this critical responsibility. This comprehensive, easy-to-understand, easy-to-follow guide to successful appointment-setting is written by Barry Caponi, one of Americas foremost thought leaders on all aspects of the subject. Hundreds of companies throughout the world have dramatically increased their total number of new appointments by implementing the only appointment-setting methodology that addresses both effectiveness and efficiency. This volume (the first in a two-book set) will help you master the art of setting appointmentswhether they are warm or coldonce and for all.
Author | : Jeff Korhan |
Publisher | : John Wiley & Sons |
Total Pages | : 646 |
Release | : 2014-03-04 |
Genre | : Business & Economics |
ISBN | : 1118840054 |
A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
Author | : Scott Stratten |
Publisher | : John Wiley & Sons |
Total Pages | : 203 |
Release | : 2016-09-30 |
Genre | : Business & Economics |
ISBN | : 1119336031 |
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
Author | : Frank J. Rumbauskas, Jr. |
Publisher | : John Wiley & Sons |
Total Pages | : 163 |
Release | : 2019-06-26 |
Genre | : Business & Economics |
ISBN | : 1119537770 |
Does the early bird always catch the worm? Society largely praises early risers while maligning so-called "night owls." However, countless research studies have shown that night owls are more successful and wealthier than early risers. The Morning Myth proves that indeed, night owls are generally more successful in life than early risers. It restores night owls’ self-confidence, and encourages them to achieve more on their natural schedules. In The Morning Myth, Frank J. Rumbauskas provides practical tips to help night owls thrive: • Informs employers about how much productivity they're losing by forcing night owls to be at work bright and early • Offers advice on how to schedule both early risers and night owls for maximum productivity • Shows night owls how to achieve maximum happiness at work • Coaches managers on getting the most out of their night owl employees Whether you’re a night owl yourself, or employ those who find their work “mojo” later in the day, The Morning Myth breaks down stereotypes and shows you how to increase productivity around the clock.
Author | : Graham McWaters |
Publisher | : Insomniac Press |
Total Pages | : 246 |
Release | : 2007 |
Genre | : Education |
ISBN | : 1897415079 |
Students today are faced with ever-rising costs of tuition, and the decisions made as to how to pay for school can be some of the most important a young person makes. The costs for college or university are prohibitive to some and very intimidating to others. It is critical for students to have a handle on their finances, have a plan to eliminate these fears and embark on a life of financial freedom. The Canadian Student Financial Survival Guide will show them how to do this. The Canadian Student Financial Survival Guide covers topics such as student loan applications, financing their education, credit-card issues, car leasing vs. car buying, accommodation and many other issues for students faced with their first major financial decisions.
Author | : John Orvos |
Publisher | : iUniverse |
Total Pages | : 152 |
Release | : 2013-09 |
Genre | : Business & Economics |
ISBN | : 1491704721 |
Selling a service or a product is about closing deals. As a sales professional, if you don't close, you're not making any money for yourself or your company. But closing won't happen without an approach that makes you stand out from the thundering herd of competition-one that can make you more valuable in the eyes of the customer. In The Four Faces of Sales, author John Orvos presents a unique, fresh, and practical approach to sales excellence. Drawn from his success as a sales leader in his own software company and from the years that followed, Orvos identifies, defines, and provides numerous examples of the four key steps, or faces, of sales-the sleuth, doctor, quarterback, and hero. His new sales approach facilitates success by building on what's known as personal value currency in the eyes of the customer. This guide goes beyond giving you the typical "what to do" and "how to do it" advice. The right skill used at the wrong time will not yield any better results than the wrong skill will. The Four Faces of Sales explains what skills you need, teaches you how to execute these skills, and ensures you know precisely when to use them. You can create a positive, branded buying experience by taking the right actions at the right time.
Author | : Tee Morris |
Publisher | : John Wiley & Sons |
Total Pages | : 421 |
Release | : 2020-10-13 |
Genre | : Computers |
ISBN | : 1119711835 |
Add your voice to the podcasting revolution! The world is tuning into podcasts in larger and larger numbers. When you’re ready to add your own voice to the mix, this book will help you find your niche. Featuring top tech information, production insight, and promotional tips, this best-selling podcasting reference shares the latest on podcasting trends and new audience demographics. Written by a pair of podcasting pioneers, Podcasting For Dummies will help you refine your podcast idea, identify your audience, and get the scoop on how to record, edit, and share your work. You’ll also learn how to apply the methods top podcasters monetize and market their work. Record your voice and conduct high-quality interviews for your new or existing podcast Edit, upload, and share podcast episodes online—and find people who will listen Learn how to make money as a podcaster or live streamer Discover interesting and original podcasts to inspire your own work Podcasting for Dummies is your friendly tutor in the art of audio content creation. So start talking!
Author | : Ken Kupchik |
Publisher | : AMACOM |
Total Pages | : 212 |
Release | : 2017-09-07 |
Genre | : Business & Economics |
ISBN | : 0814438652 |
From the cold calling, to commissions and caffeine addiction, learn the real hard truth about life in the sales profession. Lying customers. Changing quotas. Soul-crushing management. PSSD-inducing pressure (Post Sales Stress Disorder). What’s not to love about the world of sales? Whether you’ve been in sales for a while, are new to the game, or just need a lift, The Sales Survival Handbook shows you how to: Overcome objections without tears (yours and theirs) Get out of a sales slump legally Cold call without needing sedatives Beg for referrals (yes, beg) Spot common types of customers, coworkers, and managers Maintain a social life (mission impossible?) Complete with quizzes, lists, real-world advice, and all the dos and don’ts that have popped up thus far in the sales world, The Sales Survival Handbook offers you everything you need to survive the agony and enjoy the ecstasy of your sales career.
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Total Pages | : 704 |
Release | : 1992 |
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