Contenido para convencer, Curso general de Estrategia de Contenidos

Contenido para convencer, Curso general de Estrategia de Contenidos
Author: Carlos J. Campo
Publisher: Estrategia del Contenido
Total Pages: 475
Release: 2021
Genre: Business & Economics
ISBN: 8409332019

El Curso General reúne los conocimientos que cualquier Responsable de Contenidos debe poseer para adoptar las mejores decisiones en un entorno de incertidumbre. Logrará comunicar mejor, logrando mayores beneficios comunicativos y empresariales, y con menores costes. Lo hará sin errores. Conociendo los fundamentos teóricos del contenido, eliminará los criterios intuitivos y los ejercicios de prueba y error. Conociendo los instrumentos del estratega, ganará tiempo. Y conociendo los efectos de cada operación con contenidos, acertará siempre. Pensado para que cualquier profesional del contenido pueda sacar provecho de él —especialmente los estrategas de contenidos in-house que se formen universitariamente— el Curso se estructura en 24 lecciones repartidas en cinco capítulos: los conceptos esenciales, las diferencias con otras disciplinas comunicativas, el comportamiento de los mensajes en las operaciones con contenido, las herramientas del estratega y la perspectiva económica de una Estrategia de Contenidos. Contiene, además, 46 gráficos y 9 tablas sinópticas y correspondientes a modelos operativos. Porque de lo que se trata es de que el contenido sea eficaz, económicamente sostenible y, sobre todo, capaz de convencer.

Teaching Tech Together

Teaching Tech Together
Author: Greg Wilson
Publisher: CRC Press
Total Pages: 229
Release: 2019-10-08
Genre: Computers
ISBN: 1000728153

Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.

ICGR 2018 - Proceedings of the International Conference on Gender Research

ICGR 2018 - Proceedings of the International Conference on Gender Research
Author: Ana Azevedo
Publisher: Acpil
Total Pages: 650
Release: 2018-03-22
Genre: Social Science
ISBN: 9781911218777

These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

The Caste War of Yucatán

The Caste War of Yucatán
Author: Nelson A. Reed
Publisher: Stanford University Press
Total Pages: 452
Release: 2001
Genre: History
ISBN: 9780804740012

This is the classic account of one of the most dramatic episodes in Mexican history--the revolt of the Maya Indians of Yucatán against their white and mestizo oppressors that began in 1847. Within a year, the Maya rebels had almost succeeded in driving their oppressors from the peninsula; by 1855, when the major battles ended, the war had killed or put to flight almost half of the population of Yucatán. A new religion built around a Speaking Cross supported their independence for over fifty years, and that religion survived the eventual Maya defeat and continues today. This revised edition is based on further research in the archives and in the field, and draws on the research by a new generation of scholars who have labored since the book's original publication 36 years ago. One of the most significant results of this research is that it has put a human face on much that had heretofore been treated as semi-mythical. Reviews of the First Edition "Reed has not only written a fine account of the caste war, he has also given us the first penetrating analysis of the social and economic systems of Yucatán in the nineteenth and twentieth centuries." --American Historical Review "In this beautifully written history of a little-known struggle between several contending forces in Yucatán, Reed has added an important dimension to anthropological studies in this area." --American Anthropologist "Not only is this exciting history (as compelling and dramatic as the best of historical fiction) but it covers events unaccountably neglected by historians. . . . This is a brilliant contribution to history. . . . Don't miss this book." --Los Angeles Times "One of the most remarkable books about Latin America to appear in years." --Hispanic American Report

CLIL in Higher Education

CLIL in Higher Education
Author: Inmaculada Fortanet-Gómez
Publisher: Multilingual Matters
Total Pages: 401
Release: 2013-04-08
Genre: Education
ISBN: 1847699383

This book offers a unique view of multilingualism in higher education from a global perspective. It presents a contextualised case of a multilingual language policy which takes the Content and Language Integrated Learning (CLIL) approach. The volume discusses various approaches to multilingual education including CLIL and then proposes guidelines for a multilingual language policy for Universitat Jaume I in Castelló, Spain. It examines the advantages of a multilingual education programme and reviews the success of existing language policies. This book will be an essential resource for researchers and students as well as policy makers.

Transmedia Archaeology

Transmedia Archaeology
Author: C. Scolari
Publisher: Springer
Total Pages: 108
Release: 2014-11-04
Genre: Social Science
ISBN: 1137434376

In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan the Barbarian, Superman and El Eternauta, introduces us to the archaeology of transmedia, and reinstates the fact that it's not a new phenomenon.

Perspectives on Personality

Perspectives on Personality
Author: Charles S. Carver
Publisher:
Total Pages: 0
Release: 2019
Genre: Personality
ISBN: 9789353067854

"Perspectives on Personality describes a range of viewpoints that are used by personality psychologists today, and helps students understand how these viewpoints can be applied to their own lives. Authors Charles Carver and Michael Scheier dedicate a chapter to each major perspective, presenting an overview on the perspective's orienting assumptions and core themes and concluding with a discussion of problems within that theoretical viewpoint and predictions about its future prospects. The Eighth edition incorporates several important recent developments in the field, including genetics and genomics and the biological underpinnings of impulsiveness"--Back cover

Flip Your Classroom

Flip Your Classroom
Author: Jonathan Bergmann
Publisher: International Society for Technology in Education
Total Pages: 123
Release: 2012-06-21
Genre: Education
ISBN: 1564844684

Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!

Spain's First Democracy

Spain's First Democracy
Author: Stanley G. Payne
Publisher: Univ of Wisconsin Press
Total Pages: 498
Release: 1993
Genre: History
ISBN: 9780299136741

Payne's study places Spain's Second Republic within the historical framework of Spanish liberalism, and the rapid modernisation of inter-war Europe. He aims to present a consistent and detailed interpretation, demonstrating striking parallels to the German Weimar Republic.