Contemporary Quality Function Deployment For Product And Process Innovation: Towards Digital Transformation Of Customer And Product Information In A New Knowledge-based Approach

Contemporary Quality Function Deployment For Product And Process Innovation: Towards Digital Transformation Of Customer And Product Information In A New Knowledge-based Approach
Author: Thomas Lager
Publisher: World Scientific
Total Pages: 353
Release: 2019-08-19
Genre: Business & Economics
ISBN: 9813279893
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In today's highly competitive industrial climate, and in times of limited company resources and a continual need to improve company performance in all areas, the use of effective and efficient tools and development methodologies for research and development (R&D) is one interesting avenue to follow. Thus, the question is not really whether they should be deployed or not, but rather which methodologies and best-practices should be used, and why, when and how they should be deployed.Contemporary Quality Function Deployment for Product and Process Innovation: Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach introduces the reader to the industrial use of the Quality Function Development (QFD) methodology in product and process innovation. Customer, product, and production data related to each product family will be digitized in the matrix structures used in this methodology, and be made accessible, more transparent, and visible, thus facilitating a holistic product information perspective. Moreover, using this information in the creation of Integrated Knowledge Platforms (IKPs), supporting more digitalized product and process innovation work processes, will speed up product development and capture vital information to be used in your next-generation product innovation projects. From an overall company perspective, the well-proven ability of the QFD methodology to stimulate cross-functional product innovation will guide product innovation towards a new knowledge-based approach in its enhanced digital transformation and use of integrated customer, product, and production informationUsing the QFD methodology, you will learn how to create a retrievable and accumulated digitized company knowledge base, coupled with improved company communication. You will get better decision support, assisting in the development of better product specifications, and resulting in better products, and ultimately leading to improved customer satisfaction. The adoption of the QFD tool and matrices in building such well-structured knowledge-based platforms (IKPs) related to individual products or product families is the heart of the matter and the 'hidden gem' of QFD methodology use.The book aims to serve as a manual introducing the methodology and how to use it, offering a guiding framework, and being a handbook for the methodology's industrial use for both newcomers and product developers. Furthermore, it offers new perspectives on a more efficient and effective use of the QFD methodology for the seasoned practitioner. This book can also serve as a textbook for students in all disciplines of the natural sciences, innovation management, product design, and engineering. Each part of the book concludes with a number of questions that can be used as learning instruments in lecturing and for more advanced tutorials.

Sustainable Green Development and Manufacturing Performance through Modern Production Techniques

Sustainable Green Development and Manufacturing Performance through Modern Production Techniques
Author: Chandan Deep Singh
Publisher: CRC Press
Total Pages: 427
Release: 2021-12-10
Genre: Business & Economics
ISBN: 1000487970
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Various Multiple Criteria Decision-Making (MCDM) techniques in one book: 13 MCDM techniques have been applied, namely, WSM, WPM, WASPAS, GRA, SMART, CRITIC, ENTROPY, EDAS, MOORA, AHP, TOPSIS, VIKOR, and new tools: MDEMATEL, Fuzzy MDEMATEL, Modified Fuzzy TOPSIS and Modified Fuzzy VIKOR. To date, no other book possesses this many tools. Various quantitative techniques: Different quantitative techniques have been applied, namely, Cronbach alpha, Chi-square and ANOVA (for demographic analysis), Percent Point Score and Central Tendency (response analysis), Factor Analysis, Correlation and Regression. To date, no other book possesses this many tools. Interpretive Structural Modelling: ISM has been applied for verifying MCDM results through MICMAC analysis and ISM model thus paving the way for model through SEM. Structural Equation Modelling: SEM using AMOS in PASW has been applied for model development. New MCDM techniques developed: In the process during qualitative analysis, new tools have been developed and their results have been compared with other existing MCDM tools and the results are encouraging. The new techniques are MDEMATEL, Fuzzy MDEMATEL, Modified Fuzzy TOPSIS and Modified Fuzzy VIKOR. Qualitative Model Developed: As the title says, Sustainable Green Development and Manufacturing Performance through Modern Production Techniques. It is a need-of-the-hour topic, as industries must maintain their performance (sustainable development) and, while sustaining, they have to keep in mind green issues (that is, environment-related issues, especially during the COVID-19 pandemic) and adopt advanced manufacturing and maintenance techniques. A model for this has been developed which will be helpful to both academicians and industrialists. Real-time Case Studies: Case studies in two industries of differing origins, different manufacturing sectors, different products, and comparing their units in the country of their origin and India. Dr. Chandan Deep Singh is an assistant professor in the Department of Mechanical Engineering, Punjabi University, Patiala, Punjab (India). He is a co-author of Adolescents, Family and Consumer Behaviour (Routledge, 2020) and of Manufacturing Competency and Strategic Success in the Automobile Industry (CRC Press, 2019). Dr. Harleen Kaur is a manager (HR) at DELBREC Industries, Pvt. Ltd., Chandigarh. She co-authored Adolescents, Family and Consumer Behaviour (Routledge, 2020).

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Knowledge Management

Knowledge Management
Author: Hind Benbya
Publisher: Chandos Publishing
Total Pages: 321
Release: 2008-08-30
Genre: Business & Economics
ISBN: 1780632037
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This book brings together the results of several years of analysis of knowledge management systems (KMS) implementations and the experience of leading organisations in the Silicon Valley, to provide a practical guide on key strategic, technical and economic aspects of knowledge management systems implementations. It provides a comprehensive and methodological approach to support managers in their implementations of KMS. It is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisations towards knowledge management. Managers must be actively engaged in the emergent process of KMS implementation in a way that does not simply offer exhortations or ensure that the infrastructure is working. This book also goes beyond the implementation process and suggests how to deal with KMS along the maturity process and how to assess and measure the results achieved from KMS. These issues are illustrated in a series of case studies from leading organisations in the Silicon Valley, including Hewlett Packard, IBM, Cisco, Protiviti and Wilson Sonsini Goodrich and Rosati. - Integrates techniques for effectively implementing KMS. The techniques used in this book have been employed in a wide variety of KMS implementations around the world, in different industries, and with organizations of different sizes - Provides a step by step guide to the main difficulties facing managers with KMS implementations - Enables managers to improve their KMS implementations and identify key future issues

Managing Process Innovation: From Idea Generation To Implementation

Managing Process Innovation: From Idea Generation To Implementation
Author: Thomas Lager
Publisher: World Scientific Publishing Company
Total Pages: 382
Release: 2010-10-19
Genre: Technology & Engineering
ISBN: 1911299506
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This book will take the reader through a systematic examination of the factors involved in process innovation. It starts with the considerations to be initiated in the boardroom and at group management level and develops into a hands-on guide for middle management and professional engineers directly involved in the innovation of process technology. The book initially puts process innovation in a corporate perspective, providing a framework for the development of a corporate process innovation strategy. Some new methodological tools are also introduced which support the targeting and proper roadmapping of improved process capabilities, and the progression of customer and end-user product demands, into raw-material specifications in a well-managed supply and demand chain.Various aspects of the design of a process innovation organisation are reviewed in a later section. In the context of the development of process technology, this book advocates the importance of delineating and clarifying corporate work processes. Various environments for development work are discussed, from initial test work to pilot-plant testing and the use of demonstration facilities to achieve lean process innovation. The importance of an open collaborative approach is stressed. This includes involving external equipment manufacturers at an early stage as well as collaborative development of customers' use of the products in their production processes, with a view to excellence in future application development.Process innovation will not, however, generate profit or reduce operating costs until the new or improved process technology is operating well in the plant. Best practice for start-up of new process technology and process plants is examined, starting with a fresh outlook on technology transfer in general. This often-neglected area of management of process innovation is, in fact, of an importance equivalent to that of a product launch in the development of new products. The final part of the book closes the circle, discussing how to implement and measure the strategic intent of process innovation. Improving the general performance of corporate process innovation is then covered by going through success factors and key performance indicators, and their aggregation on a corporate level.

Strategic Sourcing Management

Strategic Sourcing Management
Author: Olivier Bruel
Publisher: Kogan Page Publishers
Total Pages: 720
Release: 2016-12-03
Genre: Business & Economics
ISBN: 0749477008
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Strategic Sourcing Management examines procurement and supply management in detail, covering the three dimensions of competitiveness, effectiveness and efficiency. Written by Olivier Bruel, Professor Emeritus HEC Paris, and a team of contributing experts from academia, consulting and industry, the book is organised into four parts: strategic decisions; operational management of procurement and related supply chain; management of human resources and dedicated information systems; management of performance and change. This book has been written with a comprehensive global and coherent approach but the chapters are self-standing, enabling the reader to dip into different sections according to need. Strategic Sourcing Management considers both tactical and strategic perspectives that link with a corporate strategy and it includes dedicated chapters on how to set up a Strategic Sourcing function. The text is enriched with clear graphics and solid examples of best practice. Strategic Sourcing Management is a robust text based on both research and experience, so an essential reference for practitioners and academics working in or studying procurement and supply management. It is suitable for anyone involved in procurement and supply management at a senior level but also for general management enabling them to understand the mechanisms of value creation through Strategic Sourcing.

Logistics 4.0

Logistics 4.0
Author: Turan Paksoy
Publisher: CRC Press
Total Pages: 369
Release: 2020-12-17
Genre: Technology & Engineering
ISBN: 1000245101
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Industrial revolutions have impacted both, manufacturing and service. From the steam engine to digital automated production, the industrial revolutions have conduced significant changes in operations and supply chain management (SCM) processes. Swift changes in manufacturing and service systems have led to phenomenal improvements in productivity. The fast-paced environment brings new challenges and opportunities for the companies that are associated with the adaptation to the new concepts such as Internet of Things (IoT) and Cyber Physical Systems, artificial intelligence (AI), robotics, cyber security, data analytics, block chain and cloud technology. These emerging technologies facilitated and expedited the birth of Logistics 4.0. Industrial Revolution 4.0 initiatives in SCM has attracted stakeholders’ attentions due to it is ability to empower using a set of technologies together that helps to execute more efficient production and distribution systems. This initiative has been called Logistics 4.0 of the fourth Industrial Revolution in SCM due to its high potential. Connecting entities, machines, physical items and enterprise resources to each other by using sensors, devices and the internet along the supply chains are the main attributes of Logistics 4.0. IoT enables customers to make more suitable and valuable decisions due to the data-driven structure of the Industry 4.0 paradigm. Besides that, the system’s ability of gathering and analyzing information about the environment at any given time and adapting itself to the rapid changes add significant value to the SCM processes. In this peer-reviewed book, experts from all over the world, in the field present a conceptual framework for Logistics 4.0 and provide examples for usage of Industry 4.0 tools in SCM. This book is a work that will be beneficial for both practitioners and students and academicians, as it covers the theoretical framework, on the one hand, and includes examples of practice and real world.