Contemporary Quality Function Deployment For Product And Process Innovation: Towards Digital Transformation Of Customer And Product Information In A New Knowledge-based Approach

Contemporary Quality Function Deployment For Product And Process Innovation: Towards Digital Transformation Of Customer And Product Information In A New Knowledge-based Approach
Author: Thomas Lager
Publisher: World Scientific
Total Pages: 353
Release: 2019-08-19
Genre: Business & Economics
ISBN: 9813279893

In today's highly competitive industrial climate, and in times of limited company resources and a continual need to improve company performance in all areas, the use of effective and efficient tools and development methodologies for research and development (R&D) is one interesting avenue to follow. Thus, the question is not really whether they should be deployed or not, but rather which methodologies and best-practices should be used, and why, when and how they should be deployed.Contemporary Quality Function Deployment for Product and Process Innovation: Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach introduces the reader to the industrial use of the Quality Function Development (QFD) methodology in product and process innovation. Customer, product, and production data related to each product family will be digitized in the matrix structures used in this methodology, and be made accessible, more transparent, and visible, thus facilitating a holistic product information perspective. Moreover, using this information in the creation of Integrated Knowledge Platforms (IKPs), supporting more digitalized product and process innovation work processes, will speed up product development and capture vital information to be used in your next-generation product innovation projects. From an overall company perspective, the well-proven ability of the QFD methodology to stimulate cross-functional product innovation will guide product innovation towards a new knowledge-based approach in its enhanced digital transformation and use of integrated customer, product, and production informationUsing the QFD methodology, you will learn how to create a retrievable and accumulated digitized company knowledge base, coupled with improved company communication. You will get better decision support, assisting in the development of better product specifications, and resulting in better products, and ultimately leading to improved customer satisfaction. The adoption of the QFD tool and matrices in building such well-structured knowledge-based platforms (IKPs) related to individual products or product families is the heart of the matter and the 'hidden gem' of QFD methodology use.The book aims to serve as a manual introducing the methodology and how to use it, offering a guiding framework, and being a handbook for the methodology's industrial use for both newcomers and product developers. Furthermore, it offers new perspectives on a more efficient and effective use of the QFD methodology for the seasoned practitioner. This book can also serve as a textbook for students in all disciplines of the natural sciences, innovation management, product design, and engineering. Each part of the book concludes with a number of questions that can be used as learning instruments in lecturing and for more advanced tutorials.

Managing Product Innovation In The Process Industries: From Customer Understanding To Product Launch - Uncover The Intrinsic Nature Of Developing Non-assembled Products

Managing Product Innovation In The Process Industries: From Customer Understanding To Product Launch - Uncover The Intrinsic Nature Of Developing Non-assembled Products
Author: Thomas Lager
Publisher: World Scientific
Total Pages: 417
Release: 2024-04-29
Genre: Technology & Engineering
ISBN: 1800615094

This book puts management of product innovation in a corporate strategic perspective and argues that a company's competitive position is strongly related to an underlying unique and continually renewed product innovation work process, which drives innovation and delivery of new or improved products in the marketplace. The book will take the reader through a systematic examination of the necessary consecutive steps for companies' successful development of non-assembled products in the cluster of process industries.For readers in search of a seamless, easy-to-use, effective formal product innovation work process, from customer understanding to product launch, this book provides a guiding framework and 'hands-on' advice for work process design. A novel five-phase structural process model of the product innovation work process is initially introduced in order to orchestrate a more dynamic interaction between product and process innovation and the integration of sustainability and product eco-design in product design.The reader will learn first about the importance of aligning new product ideas with the corporate business model and product innovation strategy during the contextualization phase and then how to transform product ideas into well-defined complementary product and process concepts. In the movement of product ideas from the conceptualization phase to industrialization, the use of pilot-planting and production trials for scale-up of product and process concepts is further explored. To secure a design for processability, a novel industrialization sub-process is introduced, and the integration of complementary development of product and service offerings is further examined. The deployment of application development throughout and after product launch is highlighted for an enhancement of product commercialization and a reduction of 'time to break even' for new products.

Quality Function Deployment and Systems Supportability

Quality Function Deployment and Systems Supportability
Author: John Longshore
Publisher: CRC Press
Total Pages: 240
Release: 2023-11-01
Genre: Business & Economics
ISBN: 1000965090

This book not only presents the overall development of quality function deployment (QFD) and what it has been used for to date but a new product support orientation by which it can be employed. It is product and service “system” focused and presents how blending the processes and elements of supportability and analysis into a QFD-modeled methodology can achieve optimal cost savings and performance efficiency and effectiveness. In addition, a working model is provided that will assist those that elect to use such an approach to current/new product and/or service development. QFD is widely spreading throughout the world because of its outstanding usefulness. It is aimed to fulfill the customer’s expectation of a product or service design. Organizations of all sizes are using it to (1) save product and service design and development time, (2) focus on how the product or service might satisfy the customer and (3) improve communication at all levels of an organization during the development process. Based on these three reasons, today's traditional QFD can be divided into three branches and analyzed. First, QFD can be implemented effectively for developing new products and designs by establishing the linkage between design stages through the manufacturing environment. However, research has found that traditional QFD is quite weak in implementing modifications to existing product and service design during its predicted lifecycle. Second, most research to this point has been squarely focused on the “voice of the customer” for prioritizing customer needs. While certainly needed, the “voice of the system” that is being used to produce the product/service and how they operate during its intended life cycle has been given less attention. Third, QFD is often viewed as overly labor-intensive and thus costly, and, because of its team-based development logic, manual in nature by those involved during its development and implementation. Research has shown that life cycle sustainment planning and support for current or proposed products and/or services requires a seamless and balanced life cycle support methodology. To achieve this type of support, twelve functional elements have been identified that form the product support infrastructure. A new approach, one that views product support as an integrative activity where all twelve product support elements are assessed over the entire product and/or service life cycle is being deployed. With this deployment comes a need to ensure Key Performance Parameters (KPPs) are achieved and functional alignment obtained by balancing supportability element cost and provisioning throughout the entire product and/or service lifecycle, not just during the development stage, and to view the system as the “customer” and thus listen to the “Voice of the System” when assessing supportability requirements. Quality Function Deployment (QFD) is such a tool. This book contains four sections. Section 1 provides an initial overview of QFD origins, and history and highlights some of its use today. It addresses how QFD fits within the organization, increasing revenue, and reducing cost. It outlines a step-by-step strategy for successfully deploying QFD within the organization. Section 2 examines the evolving product and/or service requirement, creating the design solution using QFD, assessing supportability characteristics using QFD, and performing functional supportability analysis using QFD. Section 3 provides a guide for developing the life cycle supportability solution using QFD methodology on an ongoing basis, and managing processes throughout the systems lifecycle. Section 4 addresses using QFD in an imperfect world and will provide insight into how to use QFD beyond the standard “house of quality” concept.

Best Practice

Best Practice
Author: Mohamed Zairi
Publisher: Routledge
Total Pages: 455
Release: 2010-02-17
Genre: Business & Economics
ISBN: 1136426426

Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field. This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.

Contemporary Sales Force Management

Contemporary Sales Force Management
Author: William Winston
Publisher: Routledge
Total Pages: 332
Release: 2013-05-13
Genre: Business & Economics
ISBN: 1136373756

By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management policies to reflect changing industry dynamics, and how to raise your level of sales efficiency through the use of customer advisory groups and sales technological tools, such as video conferencing, database management, and up-to-date industry software. Through the book’s important discussions on lowering mutual costs, building long-term customer relationships, improving sales skills, and developing core process skills, you will also learn to think and act with a strategic perspective that successfully steers the sales process.Grounded in practical applications, Contemporary Sales Force Management unites theoretical principles with applied examples and case studies gathered from research with major firms in dynamic markets such as Beijing and Shanghai in China, the European Union, and the United States. From these case studies demonstrating how top players achieve success, you gain critical information on: the role of the sales force manager in organizations strategic issues for an international sales effort gaining functional expertise in sales and marketing along with industry knowledge globalization and its impact on sales management strategies for applying Total Quality Management to sales electronic commerce and cultivating customers on the Web the consequences of having a poorly motivated sales force with low morale developing an environment that fosters and rewards the management of crisis understanding your biases and stereotypical assumptions about others and how these affect decisionmaking dealing with the legal and regulatory environment and ethical issues that arise in the course of managing the sales forceContemporary Sales Force Management is the book managers, entrepreneurs, business people, and faculty and students of executive business education programs have long awaited. Its sample sales plan, specific strategies, and hands-on advice will prove indispensable as you maneuver away from the coattails of your competitors into a leading position in the marketplace.

House of Quality

House of Quality
Author: John R. Hauser
Publisher:
Total Pages: 11
Release: 1988
Genre: Industrial design
ISBN: 9780000883070

Benchmarking for Best Practice

Benchmarking for Best Practice
Author: Mohamed Zairi
Publisher: Routledge
Total Pages: 512
Release: 2010-02-17
Genre: Business & Economics
ISBN: 1136426574

Benchmarking for Best Practice uses up-to-the-minute case-studies of individual companies and industry-wide quality schemes to show how and why implementation has succeeded. For any practitioner wanting to establish best practice in a wide variety of business areas, this book makes essential reading. It is also an ideal textbook on the applications of TQM since it describes concepts, covers definitions and illustrates the applications with first-hand examples. Professor Mohamed Zairi is an international expert and leading figure in the field of benchmarking. His pioneering work in this area led to the implementation of sixty comprehensive benchmarking projects in companies worldwide. He has written several books on this subject including 'Practical Benchmarking' in 1992.

Leading and Managing Creators, Inventors, and Innovators

Leading and Managing Creators, Inventors, and Innovators
Author: Elias G. Carayannis
Publisher: Bloomsbury Publishing USA
Total Pages: 390
Release: 2007-03-30
Genre: Business & Economics
ISBN: 1573569658

The development of an enterpising culture is a primary objective of progressive nations and organizations. While entrepreneurship may occur as a natural result of personal drive, it occurs most often, most robustly, and is most sustainable in environments designed to encourage it. This book showcases emerging research, theory, and practice in the management of creativity, invention, innovation, and entrepreneurship. Featuring cases and examples from around the world and from a diverse array of industries, the authors explore such issues as organizational design, knowledge management, and technology transfer, providing valuable insights for researchers, educators, students, technology professionals, business executives, scientists, and policymakers concerned with promoting entrepreneurship and its impact on organizational and economic growth.