Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research
Author: Mario Mazzocchi
Publisher: SAGE
Total Pages: 433
Release: 2008-05-22
Genre: Business & Economics
ISBN: 1446204014

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Improving the Measurement of Consumer Expenditures

Improving the Measurement of Consumer Expenditures
Author: Christopher D. Carroll
Publisher: University of Chicago Press
Total Pages: 517
Release: 2015-06-16
Genre: Business & Economics
ISBN: 022612665X

Robust and reliable measures of consumer expenditures are essential for analyzing aggregate economic activity and for measuring differences in household circumstances. Many countries, including the United States, are embarking on ambitious projects to redesign surveys of consumer expenditures, with the goal of better capturing economic heterogeneity. This is an appropriate time to examine the way consumer expenditures are currently measured, and the challenges and opportunities that alternative approaches might present. Improving the Measurement of Consumer Expenditures begins with a comprehensive review of current methodologies for collecting consumer expenditure data. Subsequent chapters highlight the range of different objectives that expenditure surveys may satisfy, compare the data available from consumer expenditure surveys with that available from other sources, and describe how the United States’s current survey practices compare with those in other nations.

Dying to be Beautiful

Dying to be Beautiful
Author: Gwen Kay
Publisher: Ohio State University Press
Total Pages: 204
Release: 2005
Genre: Health & Fitness
ISBN: 0814209904

Tells the story of how cosmetics came to be regulated in early 20th century America. Examines the cosmetics industry in light of the 1938 Food, Drug, and Cosmetics Act.

List of Serials Currently Received in the Library of the United States Department of Agriculture as of July 1, 1957

List of Serials Currently Received in the Library of the United States Department of Agriculture as of July 1, 1957
Author:
Publisher:
Total Pages: 628
Release: 1958
Genre: Agriculture
ISBN:

This list includes all serials, printed and processed, received by the Library of the United States Department of Agriculture, on a current basis, as of July 1, 1957. Only dailies or administrative use are omitted. A serial is defined as a publication that is issued either regularly or irregularly over an unspecified period of time. For the purposes of this list, a serial was considered current if it had been received in the Library at any time since January 1954, unless it was known to have ceased.