Consumers Interaction With E Commerce And Its Influence On Their Decision Making
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| Author | : Elena Aspromalli |
| Publisher | : |
| Total Pages | : 132 |
| Release | : 2012 |
| Genre | : Consumer behavior |
| ISBN | : |
The emergence of e-commerce is considered as an essential part of the market as many consumers are turning towards online shopping. Thus, the understanding of the online consumer behavior is of great importance as the online domain provides novel processes of searching and purchasing due to the interaction with the online systems. Nevertheless, researches were conducted in order to understand the online consumer behaviour drawing though upon the existing literature. Thus the present research aims to understand how consumers make their decision while online, searching in order to purchase products. Therefore the interpretative approach was employed for the data collection; semi structured interviews and think-aloud protocols, that were audio and video recorded, were the applied methods. The research concluded that online consumers' decision making is a complicated process that cannot be easily categorized; thus appropriated theories of the consumer behavior may not be valid to explain thoroughly the online process. Finally, a concluding discussion, implications and recommendations for future research are developed.
| Author | : Salvatore Zappala |
| Publisher | : Routledge |
| Total Pages | : 275 |
| Release | : 2017-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1351155989 |
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
| Author | : Tarnanidis, Theodore |
| Publisher | : IGI Global |
| Total Pages | : 336 |
| Release | : 2023-08-07 |
| Genre | : Business & Economics |
| ISBN | : 1668488698 |
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.
| Author | : Tarnanidis, Theodore |
| Publisher | : IGI Global |
| Total Pages | : 413 |
| Release | : 2023-08-01 |
| Genre | : Business & Economics |
| ISBN | : 1668487551 |
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Tarnanidis, Theodore |
| Publisher | : IGI Global |
| Total Pages | : 333 |
| Release | : 2024-06-24 |
| Genre | : Business & Economics |
| ISBN | : |
Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
| Author | : Matthew Willcox |
| Publisher | : Pearson Education |
| Total Pages | : 247 |
| Release | : 2015-02-20 |
| Genre | : Business & Economics |
| ISBN | : 0134053494 |
Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
| Author | : Camila Back |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 219 |
| Release | : 2022-08-19 |
| Genre | : Business & Economics |
| ISBN | : 3756863387 |
The use of digital technologies have given rise to new forms of customer-firm interactions (e.g., the use of digital assistants in customer service). The shift towards digitization of customer-firm interactions enables a wide and easily scalable new set of offerings to consumers. From a consumer perspective, the increased use of digital technologies constantly shape individual decisions and attitudes towards firms. This dissertation examines the extent to which customers benefit from these technological advances by taking on a behavioral economics perspective. The main focus of the dissertation lies on two aspects which are highly relevant for firms: (i) customer satisfaction, and (ii) the quality of customers' economic decisions. The dissertation employs a wide set of methods (theoretical modelling, analysis of experimental data, analysis of observational data) and consists of three articles. Article 1 is conceptual in nature and lays the theoretical foundation by providing theoretical insights on customer-related decision processes from a behavioral economics perspective. Article 2 looks at how the availability and presentation of information influences customer satisfaction. The focus of Article 3 lies on technology's impact on economic decision making with a particular interest on automated investment advice from a robo-advisor, and the role of social design elements.
| Author | : Grzegorz Mazurek |
| Publisher | : Poltext |
| Total Pages | : 388 |
| Release | : 2016-08-31 |
| Genre | : |
| ISBN | : 838943766X |
The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
| Author | : Juline E. Mills |
| Publisher | : Routledge |
| Total Pages | : 336 |
| Release | : 2013-07-04 |
| Genre | : Business & Economics |
| ISBN | : 1136429190 |
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
