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| Author | : Maxine Berg |
| Publisher | : Manchester University Press |
| Total Pages | : 276 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780719052743 |
This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
| Author | : Wided Batat |
| Publisher | : SAGE |
| Total Pages | : 318 |
| Release | : 2019-04-29 |
| Genre | : Business & Economics |
| ISBN | : 1526483564 |
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
| Author | : Paula Cristina Lopes Rodrigues |
| Publisher | : |
| Total Pages | : |
| Release | : 2020 |
| Genre | : Brand name products |
| ISBN | : 9781799852445 |
"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
| Author | : Anna Cabigiosu |
| Publisher | : Springer Nature |
| Total Pages | : 252 |
| Release | : 2020-07-13 |
| Genre | : Business & Economics |
| ISBN | : 3030488101 |
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
| Author | : Diana Derval |
| Publisher | : Springer |
| Total Pages | : 184 |
| Release | : 2018-04-13 |
| Genre | : Business & Economics |
| ISBN | : 3319715577 |
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
| Author | : Melissa Galt |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-02-04 |
| Genre | : |
| ISBN | : 9781647864767 |
Marketing Luxury Design: Attracting Affluent Clients ? is your one-of-a-kind guide to identify, attract, and capture affluent clients for luxury interior design. Whether you're an interior designer, an architect, or a builder, you'll learn smart strategies for connecting and building relationships with affluent clients that deliver profitable results and lifetime clients.
| Author | : Arthur Asa Berger |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 197 |
| Release | : 2021-06-22 |
| Genre | : Social Science |
| ISBN | : 1527571394 |
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.
| Author | : Klaus-Peter Wiedmann |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 387 |
| Release | : 2012-11-10 |
| Genre | : Business & Economics |
| ISBN | : 3834943991 |
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
| Author | : Michel Chevalier |
| Publisher | : John Wiley & Sons |
| Total Pages | : 273 |
| Release | : 2011-09-02 |
| Genre | : Business & Economics |
| ISBN | : 1118181549 |
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
| Author | : Beata Stępień |
| Publisher | : Springer Nature |
| Total Pages | : 431 |
| Release | : 2020-10-12 |
| Genre | : Business & Economics |
| ISBN | : 3030512185 |
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
