Consumer Socialization

Consumer Socialization
Author: George P. Moschis
Publisher: Lexington, Mass. : Lexington Books
Total Pages: 376
Release: 1987
Genre: Consumers
ISBN:

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
Author: Daniel Thomas Cook
Publisher: John Wiley & Sons
Total Pages: 630
Release: 2015-03-02
Genre: Social Science
ISBN: 0470672846

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Understanding Children as Consumers

Understanding Children as Consumers
Author: David Marshall
Publisher: SAGE Publications
Total Pages: 281
Release: 2010-04-30
Genre: Business & Economics
ISBN: 1847879276

Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

Being Human in a Consumer Society

Being Human in a Consumer Society
Author: Alejandro Néstor García Martínez
Publisher: Routledge
Total Pages: 339
Release: 2016-04-15
Genre: Business & Economics
ISBN: 1317175417

This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility, dehumanised consumption and prosumerism, fashion, embodiment, conspicuous consumption, and sustainability, this book analyzes the structural and cultural transformations that can be identified in consumer society. It also offers a critical - but not pessimistic - view of the important question of whether consumption is leading to an increasing isolation, individualization or commodification of human beings, suggesting an analytical framework for understanding consumer culture and human praxis. Bringing together work from across disciplines by scholars in the US, Europe, and the UK to engage with questions concerning our globalized and globalizing world, where consumerism is a keystone for understanding our contemporary culture and its social structures, Being Human in a Consumer Society will appeal to scholars and students of sociology, social theory, and contemporary philosophy.

On Becoming a Consumer

On Becoming a Consumer
Author: James U. McNeal
Publisher: Routledge
Total Pages: 430
Release: 2007
Genre: Business & Economics
ISBN: 075068335X

'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.

Advertising to Children in China

Advertising to Children in China
Author: Kara K. W. Chan
Publisher: Chinese University Press
Total Pages: 222
Release: 2004
Genre: Business & Economics
ISBN: 9789629961794

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Children as Consumers

Children as Consumers
Author: Adrian Furnham
Publisher: Routledge
Total Pages: 228
Release: 2008-01-28
Genre: Psychology
ISBN: 1134666926

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Handbook of Consumer Psychology

Handbook of Consumer Psychology
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
Total Pages: 1784
Release: 2018-12-07
Genre: Psychology
ISBN: 1136676201

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.