The New Review Economy

The New Review Economy
Author: Alison N. Novak
Publisher: Routledge
Total Pages: 136
Release: 2020-11-02
Genre: Language Arts & Disciplines
ISBN: 1000215466

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.

Facebook Nation

Facebook Nation
Author: Newton Lee
Publisher: Springer Nature
Total Pages: 571
Release: 2022-02-02
Genre: Computers
ISBN: 1071618679

This book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill. With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the top three most populous countries in the world: China, India, and the United States. Social media has enabled its users to inform and misinform the public, to appease and disrupt Wall Street, to mitigate and exacerbate the COVID-19 pandemic, and to unite and divide a country. Mark Zuckerberg once said, "We exist at the intersection of technology and social issues." He should have heeded his own words. In October 2021, former Facebook manager-turned-whistleblower Frances Haugen testified at the U.S. Senate that Facebook's products "harm children, stoke division, and weaken our democracy." This book offers discourse and practical advice on information and misinformation, cybersecurity and privacy issues, cryptocurrency and business intelligence, social media marketing and caveats, e-government and e-activism, as well as the pros and cons of total information awareness including the Edward Snowden leaks. "Highly recommended." - T. D. Richardson, Choice Magazine "A great book for social media experts." - Will M., AdWeek "Parents in particular would be well advised to make this book compulsory reading for their teenage children..." - David B. Henderson, ACM Computing Reviews

Cognos 8 BI for Consumers

Cognos 8 BI for Consumers
Author: Juan A. Padilla
Publisher: Technology Partners Books
Total Pages: 251
Release: 2007-07-30
Genre: Business & Economics
ISBN: 0979692008

A consultant with more than ten years of Cognos BI experience helps organizations develop and implement Business Intelligence (BI) solutions in the first volume in a series of titles on Cognos products. The step-by-step guide helps readers through the fundamentals of the software. (Computer Books - Database Management)