Nowadays, consumers seek to experience extraordinary and personalized services. In the case of tourism, leisure, and hospitality, consumers desire to visit unique and unusual places. They aim to undertake unusual activities. Each consumer is a different personality, and everybody's reaction to services provided by hotels is different. The process of enhancing this alignment of the consumer's vision with the potential of each leisure service provider has recently developed into a study called "Consumer Psychology of Tourism, Hospitality, and Leisure." To attract new consumers and retain existing customers in tourism and hospitality, knowledge of consumer psychology is a key factor. Marketing professionals and managers have become interested in understanding consumer psychology and behavior. Knowledge regarding consumers' feelings, thoughts and behavior is the root of this growing interest as it assists them in predicting and influencing consumers positively. This is best achieved by taking a detailed and scientific approach to managing the consumers. To tap into everyone's creativity for achieving a common goal can be a daunting task, which is precisely what has given room for the development of analyzing the different behaviors into a complete field in itself. This book will trace how the term "consumer psychology and behavior" developed from a theoretical concept to a practical one. There is a plethora of information out there on the understanding of consumer psychology, but each situation demands a customized approach. This is what the book will be identifying. As defined in this book, consumer psychology is the story of reasons people purchase products and services. It combines several factors that affect consumer behavior to get a clear picture of how the differences in perspective can be utilized. At the same time, the book will offer very clear insight on the perceptions that can be worked upon for change, which will eventually drive the profitability of hospitality industry. The subject matter of this book starts by establishing a clear picture of consumer psychology of tourism. The education of this approach will contribute to widening the understanding of consumer attitude and emotion processing, defining the consumer's experience in tourist's destinations. Real-life case studies will support this. Next, the focus will be on a classification of tourists. Further, the concept of consumer experience and satisfaction will be explained. This section will also present the existing areas of improvement and challenges included under the various segments. Towards the end, a comprehensive detail of the effects of holidays on tourist's behavior and cross cultures and consumer psychology will be covered. Studying consumer psychology in tourism, leisure, and hospitality with help to recognize the areas where the guest is unhappy or dissatisfied and how losing a loyal customer can be in turn reverted. Above is a very simple anecdote of the knowledge of consumer psychology and behavior while a complete study has much more to offer. I look forward to the reader achieving value-based results by using the methodologies prescribed in the book. Any constructive criticism and the feedback would be most welcome. Book jacket.