Customer Education

Customer Education
Author: Adam Avramescu
Publisher: Independently Published
Total Pages: 306
Release: 2019-01-10
Genre: Business & Economics
ISBN: 9781791729882

Today's software companies can't afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a "leaky bucket" of revenue.So, what are smart, innovative companies doing before they end up with severe churn problems? Forward-thinking companies invest in Customer Education early as a way to drive customer growth and maximize lifetime value in a scalable way. Over time, this function has the potential to differentiate a company in the market.Consider this book a survival guide to investing in a Customer Education function, including: -How to drive a Customer Education strategy across your customer lifecycle-Tips for creating killer content that will actually lead to customer performance-What tools to implement as part of your technology stack-Measurement strategies for improving your content and showing ROI-And more...

Strategies for Effective Customer Education

Strategies for Effective Customer Education
Author: Peter C. Honebein
Publisher: McGraw Hill Professional
Total Pages: 220
Release: 1997
Genre: Business & Economics
ISBN: 9780844235820

Customer education is a key element of your marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. If you're a marketer, trainer, or customer service professional, Strategies for Effective Customer Education is your guide for planning your company's customer education strategy.

Higher Education Consumer Choice

Higher Education Consumer Choice
Author: J. Hemsley-Brown
Publisher: Springer
Total Pages: 144
Release: 2015-11-12
Genre: Business & Economics
ISBN: 1137497203

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

College Choice in America

College Choice in America
Author: Charles F. Manski
Publisher: Harvard University Press
Total Pages: 246
Release: 1983
Genre: Business & Economics
ISBN: 9780674141254

The most crucial choice a high school graduate makes is whether to attend college or to go to work. Here is the most sophisticated study of the complexities behind that decision. Based on a unique data set of nearly 23,000 seniors from more than 1,300 high schools who were tracked over several years, the book treats the following questions in detail: Who goes to college? Does low family income prevent some young people from enrolling, or does scholarship aid offset financial need? How important are scholastic aptitude scores, high school class rank, race, and socioeconomic background in determining college applications and admissions? Do test scores predict success in higher education? Using the data from the National Longitudinal Study of the Class of 1972, the authors present a set of interrelated analyses of student and institutional behavior, each focused on a particular aspect of the process of choosing and being chosen by a college. Among their interesting findings: most high school graduates would be admitted to some four-year college of average quality, were they to apply; applicants do not necessarily prefer the highest-quality school; high school class rank and SAT scores are equally important in college admissions; federal scholarship aid has had only a small effect on enrollments at four-year colleges but a much stronger effect on attendance at two-year colleges; the attention paid to SAT scores in admissions is commensurate with the power of the scores in predicting persistence to a degree. This clearly written book is an important source of information on a perpetually interesting topic.

Contemporary Marketing Strategy

Contemporary Marketing Strategy
Author: Rajagopal
Publisher: Springer
Total Pages: 288
Release: 2019-02-01
Genre: Business & Economics
ISBN: 3030119114

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

New Consumer Marketing

New Consumer Marketing
Author: Susan Baker
Publisher: John Wiley & Sons
Total Pages: 218
Release: 2004-11-19
Genre: Business & Economics
ISBN: 0470868414

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

Management and Leadership of Educational Marketing

Management and Leadership of Educational Marketing
Author: Izhar Oplatka
Publisher: Emerald Group Publishing
Total Pages: 297
Release: 2012-09-25
Genre: Education
ISBN: 1781902437

The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

Marketing in Context

Marketing in Context
Author: Chris Hackley
Publisher: Springer
Total Pages: 282
Release: 2013-11-14
Genre: Business & Economics
ISBN: 1137297115

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.