Consumer Cosmopolitanism In The Age Of Globalization
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Author | : Melvin Prince |
Publisher | : Business Expert Press |
Total Pages | : 291 |
Release | : 2012-10-04 |
Genre | : Business & Economics |
ISBN | : 1606493655 |
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until this book, in fact, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. This book also includes original essays by an all-star cast of contributors, giving you an introduction to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
Author | : Lee Trepanier |
Publisher | : University Press of Kentucky |
Total Pages | : 376 |
Release | : 2011-09-30 |
Genre | : Political Science |
ISBN | : 0813140226 |
Thanks to advances in international communication and travel, it has never been easier to connect with the rest of the world. As philosophers debate the consequences of globalization, cosmopolitanism promises to create a stronger global community. Cosmopolitanism in the Age of Globalization examines this philosophy from numerous perspectives to offer a comprehensive evaluation of its theory and practice. Bringing together the works of political scientists, philosophers, historians, and economists, the work applies an interdisciplinary approach to the study of cosmopolitanism that illuminates its long and varied history. This diverse framework provides a thoughtful analysis of the claims of cosmopolitanism and introduces many overlooked theorists and ideas. This volume is a timely addition to sociopolitical theory, exploring the philosophical consequences of cosmopolitanism in today's global interactions.
Author | : Julie Emontspool |
Publisher | : Springer |
Total Pages | : 295 |
Release | : 2017-12-13 |
Genre | : Social Science |
ISBN | : 3319641794 |
This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.
Author | : Kristin L. Hoganson |
Publisher | : Univ of North Carolina Press |
Total Pages | : 417 |
Release | : 2010-03-15 |
Genre | : History |
ISBN | : 0807888885 |
Histories of the Gilded Age and Progressive Era tend to characterize the United States as an expansionist nation bent on Americanizing the world without being transformed itself. In Consumers' Imperium, Kristin Hoganson reveals the other half of the story, demonstrating that the years between the Civil War and World War I were marked by heightened consumption of imports and strenuous efforts to appear cosmopolitan. Hoganson finds evidence of international connections in quintessentially domestic places--American households. She shows that well-to-do white women in this era expressed intense interest in other cultures through imported household objects, fashion, cooking, entertaining, armchair travel clubs, and the immigrant gifts movement. From curtains to clothing, from around-the-world parties to arts and crafts of the homelands exhibits, Hoganson presents a new perspective on the United States in the world by shifting attention from exports to imports, from production to consumption, and from men to women. She makes it clear that globalization did not just happen beyond America's shores, as a result of American military might and industrial power, but that it happened at home, thanks to imports, immigrants, geographical knowledge, and consumer preferences. Here is an international history that begins at home.
Author | : Barbara Egger |
Publisher | : GRIN Verlag |
Total Pages | : 160 |
Release | : 2008-07-17 |
Genre | : Business & Economics |
ISBN | : 3640107217 |
Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna (Department für Internationales Marketing am Institut für Betriebswirtschaftslehre ), language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale’s structure, an extensive empirical study provides support for the consumer cosmopolitanism scale’s reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identified.
Author | : Derek Hird |
Publisher | : Hong Kong University Press |
Total Pages | : 261 |
Release | : 2018-09-06 |
Genre | : Social Science |
ISBN | : 9888455850 |
The Cosmopolitan Dream presents the broad patterns in the transformations of mainland Chinese masculinity over recent years, covering both representations (in film, fiction, and on television) and the lived experiences of Chinese men on four continents. Exposure to transnational influences has made Chinese notions of masculinity more cosmopolitan than ever before, yet the configurations of these hybrid masculinities retain the imprint of Chinese historical models. With the increasing interconnectivity of markets around the world, the hegemonic mode of manhood is now a highly mobile transnational business form of masculinity. However, the fusion of this kind of cosmopolitanism with Chinese characteristics has not diminished the conventional class and gender privileges for educated men. On the other hand, the traditionally prized intellectual masculinity in Chinese culture, which did not hold commerce in high regard, has reconciled with today’s business values. Together these factors shape the outlook of the contemporary generation of Chinese elites. At the same time globalization has increased the cross-country mobility of blue-collar Chinese men, who may possess a masculine ideal that is different from their white-collar counterparts. Therefore it is important to examine various types of masculinity with the recent, reform-era mainland Chinese migration. The migrant man—whether he is a worker, student, pop idol, or writer (all cases studied in this volume)—could face challenges to his masculinity based on his race, class, intimate partners, or fatherhood. The strategies adopted by the Chinese men to reinvent their masculine identities in these stories offer much insight into the complex connections between masculinity and the rapid socioeconomic developments of postsocialist China. “The Cosmopolitan Dream provides a rich and multidisciplinary window into how Chinese masculinities are both shaping and being shaped by a new era of globalization, one in which circulations of Chinese capital, images, and people play an ever more important role. This is an insightful and engaging work that makes important contributions to the study of media, gender, migration, and globalization more broadly.” —John Osburg, University of Rochester “A pioneering contribution toward understanding transnational Chinese masculinities. Covering both imagined representations and the actual experience of migrating Chinese men, this volume is definitely greater than the sum of its parts in conveying the contents and significance of cosmopolitanism to Chinese masculinities.” —Harriet Zurndorfer, Leiden University
Author | : |
Publisher | : BRILL |
Total Pages | : 432 |
Release | : 2020-12-15 |
Genre | : Social Science |
ISBN | : 9004438025 |
While each chapter seizes the dialectic of enlightenment and counter-enlightenment at work in the global world, the volume insists on the moral, intellectual, structural, and historical resources that still make cosmopolitanism a real possibility even in these hard times.
Author | : |
Publisher | : BRILL |
Total Pages | : 389 |
Release | : 2019-11-11 |
Genre | : Family & Relationships |
ISBN | : 9004411488 |
Based on the discussion of theoretical perspectives and empirically grounded research, this volume unveils insights on tourism and food, architecture and museums, TV series and movies, rock, K-pop and samba, by making sense of aesthetic preferences in a global perspective.
Author | : G. Kendall |
Publisher | : Springer |
Total Pages | : 186 |
Release | : 2009-04-28 |
Genre | : Social Science |
ISBN | : 0230234658 |
The dream of a cosmopolitical utopia has been around for thousands of years. Yet the promise of being locally situated while globally connected and mobile has never seemed more possible than today. Through a classical sociological approach, this book analyses the political, technological and cultural systems underlying cosmopolitanism.
Author | : Eric J. Arnould |
Publisher | : SAGE |
Total Pages | : 425 |
Release | : 2018-06-30 |
Genre | : Business & Economics |
ISBN | : 1526452111 |
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.