Consumer Behaviour (RLE Consumer Behaviour)

Consumer Behaviour (RLE Consumer Behaviour)
Author: Gordon Foxall
Publisher: Routledge
Total Pages: 210
Release: 2014-12-05
Genre: Business & Economics
ISBN: 1317565916

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
Author: Gordon Foxall
Publisher: Routledge
Total Pages: 212
Release: 2016-11-30
Genre: Business & Economics
ISBN: 9781138832398

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Retail Geography (RLE Retailing and Distribution)

Retail Geography (RLE Retailing and Distribution)
Author: John Dawson
Publisher: Routledge
Total Pages: 249
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136246142

Studies of the organisation and location of retailing activity have played a central role in the emergence of urban geography as a major area of academic study. Moreover, retailing is increasingly the focus of interdisciplinary research, with economists, sociologists, psychologists and marketing specialists all contributing. This book surveys and sets in context the wide range of research work that has recently been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications. Topics covered include location analysis which is a traditional area of academic interest; consumer behaviour, which is of particular interest to psychologists, and retail organisation and government involvement, which will interest all those concerned, especially those actually involved in retail planning and management. This comprehensive book is the first substantial review of research in retail geography and suggests many future lines of research within the field. Originally published 1980.

Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)
Author: Nigel Piercy
Publisher: Routledge
Total Pages: 242
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1317645359

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Consumer Profiles (RLE Consumer Behaviour)

Consumer Profiles (RLE Consumer Behaviour)
Author: Barrie Gunter
Publisher: Routledge
Total Pages: 202
Release: 2014-12-05
Genre: Business & Economics
ISBN: 1317565851

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Consumer Education (RLE Consumer Behaviour)

Consumer Education (RLE Consumer Behaviour)
Author: Marion Giordan
Publisher: Routledge
Total Pages: 92
Release: 2014-11-27
Genre: Business & Economics
ISBN: 1317558448

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.

Consumer Behaviour

Consumer Behaviour
Author: G. R. Foxall
Publisher: John Wiley & Sons
Total Pages: 216
Release: 1980
Genre: Business & Economics
ISBN:

The Management of International Tourism (RLE Tourism)

The Management of International Tourism (RLE Tourism)
Author: Stephen F Witt
Publisher: Routledge
Total Pages: 220
Release: 2013-05-20
Genre: Business & Economics
ISBN: 1135083185

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Retailing (RLE Retailing and Distribution)

Retailing (RLE Retailing and Distribution)
Author: Larry O'Brien
Publisher: Routledge
Total Pages: 196
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136245790

This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.