Consumer Behaviour At Amazon A Case Study Of Mobile Phones Sold By Amazon Uk
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| Author | : Gerald Moss |
| Publisher | : GRIN Verlag |
| Total Pages | : 65 |
| Release | : 2017-09-27 |
| Genre | : Business & Economics |
| ISBN | : 3668536694 |
Research Paper (postgraduate) from the year 2012 in the subject Business economics - Operations Research, grade: B, The University of Liverpool, language: English, abstract: This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research. Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are:
| Author | : Ayantunji Gbadamosi |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 428 |
| Release | : 2013-11-19 |
| Genre | : Business & Economics |
| ISBN | : 0230392695 |
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.
| Author | : Mark O'Halloran |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 138 |
| Release | : 2023-02-06 |
| Genre | : Performing Arts |
| ISBN | : 1350398527 |
Multiple award-winning Mark O'Halloran is one of Ireland's most celebrated writers. Two play spanning 12 years of work come together in one published edition to coincide with the New York premiere in January 2023. CONVERSATIONS AFTER SEX You remind me of someone though. I mean you're not like him. Not physically like him. Nowhere near. But there's something there. Your voice or how you hold yourself. Your hands. In a series of unexpected and unguarded conversations after anonymous sexual encounters, a woman discovered men with the same deep need to communicate and connect in the lonely, atomised city. 'A portrayal of grief that is unforgettable in its rawness' - The Guardian TRADE “This is just this. It isn't real. It's money.” In a guesthouse in Dublin's north inner city, a vulnerable and confused young rent-boy sits with a middle-aged client. It's not the first time they've met but today the older man has blood on his shirt. A lot has happened since they last met. 'It closes around your heart like a fist' - The Irish Times
| Author | : S. Vandermerwe |
| Publisher | : Springer |
| Total Pages | : 176 |
| Release | : 2014-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1137395516 |
Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.
| Author | : Eleonora Pantano |
| Publisher | : Routledge |
| Total Pages | : 358 |
| Release | : 2016-12-08 |
| Genre | : Business & Economics |
| ISBN | : 1317378768 |
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
| Author | : Mahmood Hussain Shah |
| Publisher | : Routledge |
| Total Pages | : 144 |
| Release | : 2013-10-08 |
| Genre | : Business & Economics |
| ISBN | : 1134637373 |
Improvements in information and communication technologies (ICTs) have brought about a sea change in the ways in which most people in the industrialized world work. In many organizations the ability to "work remotely" or "telecommute" has helped productivity improve. However, many of the benefits promised by the onset of "mobile working" have failed to materialize. This book explains the technology and strategic issues surrounding mobile working and presents a clear analysis of how this process can be managed. Combining a better understanding of the state of the art in e-business technologies with a focus on how organizations can effectively provide information support for mobile working, this book will also investigate the relationship between human and organizational factors and success in mobile working. With detailed case studies from a range of countries, this book will be useful reading on a range of courses at Masters and MBA level, including e-business, mobile technologies, operations management, technology management and change management.
| Author | : Paul Baines |
| Publisher | : Oxford University Press |
| Total Pages | : 783 |
| Release | : 2022 |
| Genre | : Marketing |
| ISBN | : 0192893467 |
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view intothe fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley and Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting theopportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses intothe professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book
| Author | : JOBBER, DAVID/E |
| Publisher | : McGraw Hill |
| Total Pages | : 845 |
| Release | : 2016-03-16 |
| Genre | : Business & Economics |
| ISBN | : 0077174151 |
EBOOK: Principles and Practice of Marketing
| Author | : |
| Publisher | : |
| Total Pages | : 1692 |
| Release | : 2007 |
| Genre | : Indexes |
| ISBN | : |
Indexes the Times and its supplements.
| Author | : |
| Publisher | : |
| Total Pages | : 660 |
| Release | : 2002 |
| Genre | : Electronic journals |
| ISBN | : |
