Consumer Behavior In The Sustainable European Fashion Industry
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| Author | : Xhejn Dule |
| Publisher | : |
| Total Pages | : 63 |
| Release | : 2019 |
| Genre | : |
| ISBN | : |
This research paper aims to give the reader the insights about the increasingly popular topic of sustainability in fashion industry. Sustainability as a concept has gradually evolved and spread across various industries and have influenced a great number of businesses over the past decades. As a result, today it has gained a much greater impact over everyones daily life as opposed to the past. It could be due to the fact that people became more aware of it, or it could be a result of its organic growth.The goal of the thesis is to understand the cause-and-effect relationship between suppliers and customers of apparel business. To be precise, who is driving the sustainability in the fashion industry. Is it the customer that demands that his/her clothes to be manufactured in a certain way, or is it the producer that educates the customer. If latter, what are the motives? Are they really genuine as a customer believes them to be, or is it another way to do marketing and, hence, attract a larger clientele and earn more money? In order to tackle and approach all of those questions, this paper, through empirical study, will provide the reader with primary data analysis and its results. Combination of a thorough literature review as well as potentially insightful findings of the quantitative research , will be the main sources for argumentation within this peace of work.*****This research paper aims to give the reader the insights about the increasingly popular topic of sustainability in fashion industry. Sustainability as a concept has gradually evolved and spread across various industries and have influenced a great number of businesses over the past decades. As a result, today it has gained a much greater impact over everyones daily life as opposed to the past. It could be due to the fact that people became more aware of it, or it could be a result of its organic growth.The goal of the thesis is to understand the cause-and-effect relationship between suppliers and custo
| Author | : Mark Heuer |
| Publisher | : Routledge |
| Total Pages | : 226 |
| Release | : 2018-05-11 |
| Genre | : Business & Economics |
| ISBN | : 1351058339 |
The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
| Author | : Subramanian Senthilkannan Muthu |
| Publisher | : Springer |
| Total Pages | : 101 |
| Release | : 2018-06-21 |
| Genre | : Technology & Engineering |
| ISBN | : 9811312656 |
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
| Author | : Subramanian Senthilkannan Muthu |
| Publisher | : Springer |
| Total Pages | : 256 |
| Release | : 2015-12-30 |
| Genre | : Science |
| ISBN | : 9811001111 |
This book deals with the important aspects of green fashion including Animal Welfare in Ethical Fashion, Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.
| Author | : Subramanian Senthilkannan Muthu |
| Publisher | : Springer |
| Total Pages | : 82 |
| Release | : 2018-06-19 |
| Genre | : Technology & Engineering |
| ISBN | : 9811312621 |
This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
| Author | : Subramanian Senthilkannan Muthu |
| Publisher | : Springer |
| Total Pages | : 59 |
| Release | : 2018-06-21 |
| Genre | : Technology & Engineering |
| ISBN | : 9811312680 |
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
| Author | : Dagmar Cyrklaff |
| Publisher | : GRIN Verlag |
| Total Pages | : 123 |
| Release | : 2017-06-14 |
| Genre | : Business & Economics |
| ISBN | : 3668464138 |
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Berlin, course: International Marketing, language: English, abstract: A trend in society to take care of environmental issues is observed and the generation born around the millennium shift between 1980 and 2000, so called generation Y, became a growing consumer market in Germany. Fashion is one of the most consumed segments by the Millennials, who value transparent production and are sensitive to environmental issues at the same time. This study seeks to provide a current status of the generation Y’s knowledge, attitude and behaviour in regards to fashion consumption with the impact of sustainability. A literature review and an online survey have been conducted to analyse the consumer behaviour of 84 Generation Y consumers, aged 17 to 37 in 2017. The major result shows that there is no significant difference in attitude and behaviour towards a sustainable development between consumers that live a conscious life and conventional consumers. Sustainability as a topic has reached Millennials, who should further deepen their knowledge in order to foster a sustainable development in fashion.
| Author | : Hans Rüdiger Kaufmann |
| Publisher | : Springer Nature |
| Total Pages | : 606 |
| Release | : |
| Genre | : |
| ISBN | : 3031599527 |
| Author | : Subramanian Senthilkannan Muthu |
| Publisher | : Springer |
| Total Pages | : 102 |
| Release | : 2016-08-10 |
| Genre | : Technology & Engineering |
| ISBN | : 9811021317 |
This is the first book to introduce and explain the concept of sustainable consumption with reference to the clothing sector. It uses various case studies to detail sustainable consumption behavior in the industry. Consumption is a key issue and is a major driver when it comes to sustainability in any industry, including clothing sector. Several studies which have highlighted the need for sustainable consumption in the clothing sector are discussed in this book.
| Author | : Claudia E. Henninger |
| Publisher | : Springer |
| Total Pages | : 284 |
| Release | : 2017-06-27 |
| Genre | : Business & Economics |
| ISBN | : 3319512536 |
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
