Consumer Behavior In Latin America
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Author | : Philip Musgrove |
Publisher | : Washington, D.C. : The Brookings Institution |
Total Pages | : 400 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Economic research study of consumer behaviour in Latin America - analyses family budget data collected in 10 urban areas and 5 countries (Colombia, Chile, Peru, Venezuela and Ecuador), describes family income distribution, and household characteristics determining consumption patterns and standard of living. References and statistical tables.
Author | : J. Sinclair |
Publisher | : Springer |
Total Pages | : 232 |
Release | : 2012-12-05 |
Genre | : Social Science |
ISBN | : 1137116862 |
How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.
Author | : Gordon R. Foxall |
Publisher | : Routledge |
Total Pages | : 470 |
Release | : 2015-08-20 |
Genre | : Business & Economics |
ISBN | : 1317913469 |
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author | : Marieke de Mooij |
Publisher | : SAGE Publications |
Total Pages | : 425 |
Release | : 2010-09-29 |
Genre | : Business & Economics |
ISBN | : 1412979900 |
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author | : Marieke K. de Mooij |
Publisher | : SAGE |
Total Pages | : 361 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 0761926690 |
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Author | : Gbadamosi, Ayantunji |
Publisher | : IGI Global |
Total Pages | : 594 |
Release | : 2016-05-31 |
Genre | : Business & Economics |
ISBN | : 1522502831 |
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author | : Thomas H. Becker |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 292 |
Release | : 2010-11-18 |
Genre | : Business & Economics |
ISBN | : 0313383820 |
This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.
Author | : John E. Spillan |
Publisher | : Routledge |
Total Pages | : 313 |
Release | : 2014-04-03 |
Genre | : Business & Economics |
ISBN | : 1136195742 |
Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.
Author | : M. Marinov |
Publisher | : Springer |
Total Pages | : 208 |
Release | : 2005-10-31 |
Genre | : Social Science |
ISBN | : 0230511856 |
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author | : Christiansen, Bryan |
Publisher | : IGI Global |
Total Pages | : 534 |
Release | : 2014-06-30 |
Genre | : Business & Economics |
ISBN | : 1466662255 |
Investment in Latin America is continuously developing in complex patterns due to the regions increasing role in the global economy. The Handbook of Research on Economic Growth and Technological Change in Latin America helps readers to better understand the importance of Latin America in todays global economy. The book discusses the developments of investments involving Latin American Multinational Corporations (Multilatinas) within the region. This investment is having profound influences on the state of business, government, and technological development in Latin America, which are all explored in this reference publication for use by researchers, scholar-practitioners, business executives, students, and academicians.