Consumer Attitudes Toward Television Advertising for Detergents as a Source of Information
Author | : Jean Benschop Olney |
Publisher | : |
Total Pages | : 264 |
Release | : 1974 |
Genre | : Consumer education |
ISBN | : |
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Author | : Jean Benschop Olney |
Publisher | : |
Total Pages | : 264 |
Release | : 1974 |
Genre | : Consumer education |
ISBN | : |
Author | : John Paul Obrecht |
Publisher | : |
Total Pages | : 160 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : |
Author | : Sandra Jean Smith |
Publisher | : |
Total Pages | : 520 |
Release | : 1985 |
Genre | : Television advertising |
ISBN | : |
Author | : Surya Pokhrel |
Publisher | : LAP Lambert Academic Publishing |
Total Pages | : 80 |
Release | : 2013 |
Genre | : |
ISBN | : 9783659246463 |
This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and decision making variables. The existence of television advertising in recent decades has aroused the television from public with its impact. The demand of television advertising is evident today because it is both time efficient and cost effective. The television serves the main function of providing information for consumers. Measuring attitudes towards television advertising as a whole, as well as towards some aspects of it includes information value of the advertisements, credibility, i.e. to what extent advertisements should be trusted, decision making effect of advertising in the eyes of customers.
Author | : Neeru Kapoor |
Publisher | : Mittal Publications |
Total Pages | : 246 |
Release | : 2003 |
Genre | : Children |
ISBN | : 9788170999010 |
This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Author | : Aneela Sheikh |
Publisher | : |
Total Pages | : 184 |
Release | : 2012 |
Genre | : Internet advertising |
ISBN | : |
Author | : Marschalk Company. Market Research Department |
Publisher | : |
Total Pages | : 48 |
Release | : 1982* |
Genre | : Public opinion |
ISBN | : |