Attitude Towards Television Advertising

Attitude Towards Television Advertising
Author: Surya Pokhrel
Publisher: LAP Lambert Academic Publishing
Total Pages: 80
Release: 2013
Genre:
ISBN: 9783659246463

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and decision making variables. The existence of television advertising in recent decades has aroused the television from public with its impact. The demand of television advertising is evident today because it is both time efficient and cost effective. The television serves the main function of providing information for consumers. Measuring attitudes towards television advertising as a whole, as well as towards some aspects of it includes information value of the advertisements, credibility, i.e. to what extent advertisements should be trusted, decision making effect of advertising in the eyes of customers.

Television Advertising And Consumer Response: Children Buying Behaviour

Television Advertising And Consumer Response: Children Buying Behaviour
Author: Neeru Kapoor
Publisher: Mittal Publications
Total Pages: 246
Release: 2003
Genre: Children
ISBN: 9788170999010

This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.