Consequences And Perceptions Of Status Consumption
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| Author | : Cait Lamberton |
| Publisher | : Cambridge University Press |
| Total Pages | : 873 |
| Release | : 2023-04-06 |
| Genre | : Psychology |
| ISBN | : 1009243942 |
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
| Author | : Lynn R. Kahle |
| Publisher | : Psychology Press |
| Total Pages | : 430 |
| Release | : 2014-03-05 |
| Genre | : Psychology |
| ISBN | : 1317780833 |
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
| Author | : Americus Reed II |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 497 |
| Release | : 2019-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1788117735 |
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
| Author | : Michel Chevalier |
| Publisher | : John Wiley & Sons |
| Total Pages | : 273 |
| Release | : 2011-09-02 |
| Genre | : Business & Economics |
| ISBN | : 1118181549 |
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
| Author | : Joslyn Trager Barnhart |
| Publisher | : Cornell University Press |
| Total Pages | : 365 |
| Release | : 2020-05-15 |
| Genre | : Political Science |
| ISBN | : 1501748688 |
The Consequences of Humiliation explores the nature of national humiliation and its impact on foreign policy. Joslyn Barnhart demonstrates that Germany's catastrophic reaction to humiliation at the end of World War I is part of a broader pattern: states that experience humiliating events are more likely to engage in international aggression aimed at restoring the state's image in its own eyes and in the eyes of others. Barnhart shows that these states also pursue conquest, intervene in the affairs of other states, engage in diplomatic hostility and verbal discord, and pursue advanced weaponry and other symbols of national resurgence at higher rates than non-humiliated states in similar foreign policy contexts. Her examination of how national humiliation functions at the individual level explores leaders' domestic incentives to evoke a sense of national humiliation. As a result of humiliation on this level, the effects may persist for decades, if not centuries, following the original humiliating event.
| Author | : Shigeru Matsumoto |
| Publisher | : CRC Press |
| Total Pages | : 307 |
| Release | : 2018-06-19 |
| Genre | : Science |
| ISBN | : 1315296209 |
Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
| Author | : Thorstein Veblen |
| Publisher | : Independently Published |
| Total Pages | : 252 |
| Release | : 2020-03-14 |
| Genre | : |
| ISBN | : |
Differentiated book- It has a historical context with research of the time-The Theory of the Leisure Class: An Economic Study of Institutions (1899), by Thorstein Veblen, is a treatise on economics and a detailed social critique of conspicuous consumption, based on social class and consumerism, derived from social stratification. of people and the division of labor, which are social institutions of the feudal period (9 to 15 c.) that have continued until the modern era. Veblen claims that the contemporary lords of the mansion, the entrepreneurs who own the means of production, have been employed in the economically unproductive practices of conspicuous consumption and conspicuous leisure, which are useless activities that contribute neither to the economy nor to production material of the useful goods and services required for the functioning of society, while it is the middle class and the working class that usefully work in the industrialized and productive occupations that support the whole of society.Conducted in the late 1800s, Veblen's socioeconomic analyzes of business cycles and the consequent pricing policy of the U.S. economy and the emerging division of labor, by technocratic specialty (scientist, engineer, technologist, etc.), proved to be predictions. precise and sociological of the economic structure of an industrial society.
| Author | : Daniel Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 176 |
| Release | : 2013-04-17 |
| Genre | : Social Science |
| ISBN | : 0745661505 |
This is a book for those looking for different answers to some of today's most fundamental questions. What is a consumer society? Does being a consumer make us less authentic or more materialistic? How and why do we shop? How should we understand the economy? Is our seemingly insatiable desire for goods destroying the planet? Can we reconcile curbs on consumption with goals such as reducing poverty and social inequality? Miller responds to these questions by proposing feasible and, where possible, currently available alternatives, drawn mainly from his own original ethnographic research. Here you will find shopping analysed as a technology of love, clothing that sidesteps politics in tackling issues of immigration. There is an alternative theory of value that does not assume the economy is intelligent, scientific, moral or immoral. We see Coca-Cola as an example of localization, not globalization. We learn why the response to climate change will work only when we reverse our assumptions about the impact of consumption on citizens. Given the evidence that consumption is now central to the way we create and maintain our core values and relationships, the conclusions differ dramatically from conventional and accepted views as to its consequences for humanity and the planet.
| Author | : Gino Cattani |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 216 |
| Release | : 2020-11-09 |
| Genre | : Business & Economics |
| ISBN | : 1800432380 |
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
| Author | : Erdener Kaynak |
| Publisher | : Routledge |
| Total Pages | : 244 |
| Release | : 2013-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1135188181 |
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors’twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.This valuable handbook offers a wealth of information on guanxi: case studies of guanxi in action managerial implications of saving face and reciprocity measuring guanxi quality and performance indicators step-by-step instructions for building guanxi detailed strategies for penetrating the Chinese market Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.
