Bulletin

Bulletin
Author: Institute of International Education (New York, N.Y.)
Publisher:
Total Pages: 560
Release: 1920
Genre: International education
ISBN:

The Rise of Marketing and Market Research

The Rise of Marketing and Market Research
Author: H. Berghoff
Publisher: Springer
Total Pages: 507
Release: 2012-10-29
Genre: History
ISBN: 1137071281

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.