Conducting A Successful Fundraising Program
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Author | : Kent E. Dove |
Publisher | : Jossey-Bass |
Total Pages | : 520 |
Release | : 2001-07-16 |
Genre | : Business & Economics |
ISBN | : |
"Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).
Author | : Vanessa Chase Lockshin |
Publisher | : |
Total Pages | : 206 |
Release | : 2016-04-29 |
Genre | : Fund raising |
ISBN | : 9780995089303 |
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author | : |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 438 |
Release | : |
Genre | : |
ISBN | : 1449683088 |
Author | : Kent E. Dove |
Publisher | : John Wiley & Sons |
Total Pages | : 992 |
Release | : 2001-03-01 |
Genre | : Business & Economics |
ISBN | : 0787953520 |
The complete resource for fundraisers in any nonprofit organization! Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
Author | : Adrian Sargeant |
Publisher | : John Wiley & Sons |
Total Pages | : 757 |
Release | : 2017-03-06 |
Genre | : Business & Economics |
ISBN | : 1119196493 |
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
Author | : Kent E. Dove |
Publisher | : Jossey-Bass |
Total Pages | : 0 |
Release | : 1999-10-25 |
Genre | : Business & Economics |
ISBN | : 9780470914670 |
"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." --National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: * A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation * New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors * Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns * The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign * The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation * A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign
Author | : Joan Garry |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2017-03-06 |
Genre | : Business & Economics |
ISBN | : 1119293065 |
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Author | : Paul Brest |
Publisher | : John Wiley and Sons |
Total Pages | : 306 |
Release | : 2010-05-18 |
Genre | : Business & Economics |
ISBN | : 0470885343 |
Winner of the 2009 Skystone Ryan Prize for Research, Association of Fundraising Professionals Research Council “All outstanding philanthropic successes have one thing in common: They started with a smart strategic plan,” say authors Paul Brest, president of the William and Flora Hewlett Foundation, and Hal Harvey, president of ClimateWorks. Money Well Spent explains how to create and implement a strategy that ensures meaningful results. Components of a smart strategy include: Achieving great clarity about one’s philanthropic goals Specifying indicators of success before beginning a project Designing and implementing a plan commensurate with available resources Evidence-based understanding of the world in which the plan will operate Paying careful attention to milestones to determine if you are on the path to success or if midcourse corrections are necessary Drawing on examples from over 100 foundations and non-profits, Money Well Spent gives readers the framework they need to design a smart strategy, addressing such key issues as: Effective use of tools—education, science, direct services, advocacy—that can achieve your objectives. How to choose the forms of funding to achieve stated goals How to measure the impact of grants or programs When to be patient and stick with a winning strategy and when to abandon a strategy that isn’t working This is a book for everyone who wants to get the most from a philanthropic dollar: donors, foundations, and non-profits.
Author | : Eugene R. Tempel |
Publisher | : John Wiley & Sons |
Total Pages | : 610 |
Release | : 2016-01-19 |
Genre | : Business & Economics |
ISBN | : 1118853822 |
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
Author | : Gary Phillips |
Publisher | : Createspace Independent Pub |
Total Pages | : 112 |
Release | : 2013-03-19 |
Genre | : Business & Economics |
ISBN | : 9781480044647 |
This book highlights for non-profit professionals and volunteers often overlooked techniques and strategies for successful fundraising--techniques and strategies designed to avoid costly mistakes resulting from missed opportunities, under-utilized leadership, and squandered budgets. It's not necessary to read this book from beginning to end. Each concise chapter stands alone, spurring new ideas and encouraging the reader to reexamine customary fundraising approaches. From capital campaigning to leadership development, from evaluating fundraising cost-effectiveness to raising endowment, Gary offers helpful tips for strengthening a charitable organization's fundraising appeals, motivating its leadership, and implementing effective major gift strategies. Developed and tested over 40 years of Gary's management consulting experience throughout the philanthropic sector, his insights and sound advice have inspired others in their dedicated support of our nation's charitable organizations and enterprises.