Concise Guide To Writing 4e Sticks And Stones 5e Easy Writer 3e
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Concise Guide to Writing 4e + Sticks And Stones 5e + Easy Writer 3e
Author | : Charles R. Cooper |
Publisher | : Bedford/st Martins |
Total Pages | : |
Release | : 2006-03-29 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780312460792 |
Axelrod & Cooper's Concise Guide to Writing with 2009 MLA Update + Sticks and Stones
Author | : Rise B. Axelrod |
Publisher | : Bedford/st Martins |
Total Pages | : |
Release | : 2009-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780312612290 |
St. Martin's Guide to Writing Shorter 7e And Sticks + Stones 5e + Rules for Writers 5e
Author | : Rise B. Axelrod |
Publisher | : Bedford/st Martins |
Total Pages | : |
Release | : 2005-05-06 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780312437954 |
Concise Guide to Writing 6th Ed + Sticks and Stones and Other Student Essays 7th Ed
Author | : Rise B. Axelrod |
Publisher | : Bedford/st Martins |
Total Pages | : |
Release | : 2011-10-21 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781457610516 |
The St. Martin's Guide to Writing + Sticks and Stones, 9th Ed.
Author | : Rise B. Axelrod |
Publisher | : |
Total Pages | : |
Release | : 2018-10-24 |
Genre | : |
ISBN | : 9781319232535 |
The Copywriter's Handbook
Author | : Robert W. Bly |
Publisher | : Holt Paperbacks |
Total Pages | : 431 |
Release | : 2007-04-01 |
Genre | : Business & Economics |
ISBN | : 1429900156 |
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Writing Literature Reviews
Author | : Jose L. Galvan |
Publisher | : Taylor & Francis |
Total Pages | : 309 |
Release | : 2017-04-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 1351858920 |
Guideline 12: If the Results of Previous Studies Are Inconsistent or Widely Varying, Cite Them Separately