Concepts Of Tourism Yield And Their Measurement
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| Author | : Larry Dwyer |
| Publisher | : |
| Total Pages | : 84 |
| Release | : 2006 |
| Genre | : Electronic books |
| ISBN | : 9781920965181 |
The primary aim of the report is to develop tools for measuring and enhancing the yield from tourism at the business, regional and national levels. This overall objective subsumes several more specific objectives: * First, to clarify the different concepts of tourism yield. * Second, to develop operational measures of yield at the level of the firm and at destination, regional, state and national levels. * The final objective involves discussion and analysis of the policy implications of the study. This publication is also available for free download at www.crctourism.com.au
| Author | : Muzaffer Uysal |
| Publisher | : CRC Press |
| Total Pages | : 336 |
| Release | : 2017-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1315356171 |
Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest. This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.
| Author | : Sue Beeton |
| Publisher | : Landlinks Press |
| Total Pages | : 257 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 0643069623 |
Provides a single reference that integrates community planning, business planning and tourism planning, from a global and Australian perspectives. It's an important text for the many courses that incorporate aspects of community tourism into their business, tourism, social science, and art programs. Beeton from La Trobe.
| Author | : |
| Publisher | : |
| Total Pages | : 452 |
| Release | : 2008 |
| Genre | : Tourism |
| ISBN | : |
| Author | : David Airey |
| Publisher | : Routledge |
| Total Pages | : 269 |
| Release | : 2007-09-20 |
| Genre | : Business & Economics |
| ISBN | : 1136410406 |
This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contributions which offer new insights and approaches to tourism research rather than case studies or applications of existing research methods to new contexts, and this is where the book is unique.
| Author | : Camilleri, Mark Anthony |
| Publisher | : IGI Global |
| Total Pages | : 429 |
| Release | : 2018-08-17 |
| Genre | : Business & Economics |
| ISBN | : 1522558365 |
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
| Author | : Anupama S. Kotur |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 576 |
| Release | : 2022-01-25 |
| Genre | : Business & Economics |
| ISBN | : 1839829001 |
The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.
| Author | : Bruce Hayllar |
| Publisher | : Routledge |
| Total Pages | : 401 |
| Release | : 2010-08-31 |
| Genre | : Architecture |
| ISBN | : 1136417117 |
Over the last decade, commentaries and research on urban tourism precincts have predominantly focused on: their role in the tourism attractions mix; their physical and functional forms; their economic significance; their role as a catalyst for urban renewal; their evolution and associated development processes; and, perhaps more broadly, their role, locality and function within the context of urban planning. City Spaces – Tourist Places both consolidates and develops the extant knowledge of urban tourism precincts into a coherent research driven contemporary work. It revisits and examines the foundational literature but, more importantly, engages with aspects of precinct development that have previously been either underdeveloped or received only limited consideration, such as the psychological and socio-cultural dimensions of the precinct experience. Written by an international team of contributors it provides the reader with: * A comprehensive analysis of foundational theory and cutting-edge advances in the knowledge of the precinct phenomenon * An examination of previously underdeveloped topics and themes based on contemporary and ground-breaking research * Typological and theoretical frameworks in which to locate precinct form, function and experience Brilliantly edited to ensure theoretical continuity and coherence City Spaces – Tourist Places is vital reading for anyone involved in the study or planning of urban tourism precincts.
| Author | : Mastura Jaafar |
| Publisher | : Penerbit USM |
| Total Pages | : 240 |
| Release | : 2019-08-09 |
| Genre | : Social Science |
| ISBN | : 9674613846 |
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to have the UNESCO branded rural destinations such as Kinabalu Park, Gunung Mulu National Park and Archaeological Heritage of the Lenggong Valley. The rural tourism concept in Malaysia has been integrated with other tourism concepts such as sustainable tourism, indigenous tourism, ethnic tourism, agrotourism, ecotourism, farm tourism, cultural tourism and heritage tourism. This integrated concept has been explored in a few case studies involving archaeological, ecotourism, mangrove and highland tourism of rural destinations. These rural destinations offer great potentials in providing the ‘truly Malaysia’ experiences; however, it is yet to be fully capitalized. Managing rural tourism development is very challenging due to its limited resources and infrastructure; thus identification on how the destination is presented, managed and promoted are the major focus of this book. Therefore, these interesting case studies are hoped to enlighten the development of the selected rural tourism destinations in Malaysia.
| Author | : Asian Development Bank |
| Publisher | : Asian Development Bank |
| Total Pages | : 265 |
| Release | : 2022-03-01 |
| Genre | : Business & Economics |
| ISBN | : 9292694065 |
This publication offers a comprehensive regional-level analysis of Southeast Asia’s fragile recovery from the coronavirus disease (COVID-19) that damaged some core economic drivers and sank millions into poverty. It gives a rundown of how eight Southeast Asian countries have dealt with the pandemic and are now beginning to recover. It looks at how countries have reshaped their economies to cope with the crisis and considers the impact of job losses as COVID-19 sent development gains into reverse. Against a backdrop of global economic headwinds and looming climate change, it offers a range of recommendations for how policymakers can best weave lessons from the pandemic into their drive for a resilient and inclusive recovery.
