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Author | : Carol J. Pardun |
Publisher | : John Wiley & Sons |
Total Pages | : 346 |
Release | : 2013-06-26 |
Genre | : Business & Economics |
ISBN | : 1118587626 |
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Author | : Thomas R. Robinson |
Publisher | : John Wiley & Sons |
Total Pages | : 950 |
Release | : 2012-04-04 |
Genre | : Business & Economics |
ISBN | : 1118235126 |
Up-to-date information on using financial statement analysis to successfully assess company performance, from the seasoned experts at the CFA Institute Designed to help investment professionals and students effectively evaluate financial statements in today's international and volatile markets, amid an uncertain global economic climate, International Financial Statement Analysis, Second Edition compiles unparalleled wisdom from the CFA in one comprehensive volume. Written by a distinguished team of authors and experienced contributors, the book provides complete coverage of the key financial field of statement analysis. Fully updated with new standards and methods for a post crisis world, this Second Edition covers the mechanics of the accounting process; the foundation for financial reporting; the differences and similarities in income statements, balance sheets, and cash flow statements around the world; examines the implications for securities valuation of any financial statement element or transaction, and shows how different financial statement analysis techniques can provide valuable clues into a company's operations and risk characteristics. Financial statement analysis allows for realistic valuations of investment, lending, or merger and acquisition opportunities Essential reading for financial analysts, investment analysts, portfolio managers, asset allocators, graduate students, and others interested in this important field of finance Includes key coverage of income tax accounting and reporting, the difficulty of measuring the value of employee compensation, and the impact of foreign exchange rates on the financial statements of multinational corporations Financial statement analysis gives investment professionals important insights into the true financial condition of a company, and International Financial Statement Analysis, Second Edition puts the full knowledge of the CFA at your fingertips.
Author | : David R. Klein |
Publisher | : John Wiley & Sons |
Total Pages | : 1312 |
Release | : 2017-08-14 |
Genre | : Science |
ISBN | : 111944425X |
In Organic Chemistry, 3rd Edition, Dr. David Klein builds on the phenomenal success of the first two editions, which presented his unique skills-based approach to learning organic chemistry. Dr. Klein’s skills-based approach includes all of the concepts typically covered in an organic chemistry textbook, and places special emphasis on skills development to support these concepts. This emphasis on skills development in unique SkillBuilder examples provides extensive opportunities for two-semester Organic Chemistry students to develop proficiency in the key skills necessary to succeed in organic chemistry.
Author | : David R. Klein |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 2007-06-22 |
Genre | : Science |
ISBN | : 9780470129296 |
Get a Better Grade in Organic Chemistry Organic Chemistry may be challenging, but that doesn't mean you can't get the grade you want. With David Klein's Organic Chemistry as a Second Language: Translating the Basic Concepts, you'll be able to better understand fundamental principles, solve problems, and focus on what you need to know to succeed. Here's how you can get a better grade in Organic Chemistry: Understand the Big Picture. Organic Chemistry as a Second Language points out the major principles in Organic Chemistry and explains why they are relevant to the rest of the course. By putting these principles together, you'll have a coherent framework that will help you better understand your textbook. Study More Efficiently and Effectively Organic Chemistry as a Second Language provides time-saving study tips and a clear roadmap for your studies that will help you to focus your efforts. Improve Your Problem-Solving Skills Organic Chemistry as a Second Language will help you develop the skills you need to solve a variety of problem types-even unfamiliar ones! Need Help in Your Second Semester? Get Klein's Organic Chemistry II as a Second Language! 978-0-471-73808-5
Author | : R. Kelly Rainer |
Publisher | : John Wiley & Sons |
Total Pages | : 452 |
Release | : 2008-01-09 |
Genre | : Computers |
ISBN | : 0470169001 |
WHATS IN IT FOR ME? Information technology lives all around us-in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology for granted. Rainer and Turban's Introduction to Information Systems, 2nd edition helps make Information Technology come alive in the classroom. This text takes students where IT lives-in today's businesses and in our daily lives while helping students understand how valuable information technology is to their future careers. The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business. Also available with this edition is WileyPLUS - a powerful online tool that provides instructors and students with an integrated suite of teaching and learning resources in one easy-to-use website. The WileyPLUS course for Introduction to Information Systems, 2nd edition includes animated tutorials in Microsoft Office 2007, with iPod content and podcasts of chapter summaries provided by author Kelly Rainer.
Author | : Tony Allan |
Publisher | : John Wiley & Sons |
Total Pages | : 222 |
Release | : 2007-02-06 |
Genre | : Business & Economics |
ISBN | : 1841126322 |
Tony Allan is a rare breed - a masterful chef as well as a great businessman. He is second only to Sir Terence Conran as Britain's wealthiest restaurateur and enjoys celebrity status following his primetime BBC cookery show Tony & Giorgio, with best pal Giorgio Locatelli. Packed with entertaining anecdotes, his inspiring biography and business manual, Making Good, gives a real insight into one of the few remaining characters on the UK's restaurant scene and a template for aspiring entrepreneurs who want to know how it could - but perhaps shouldn't - be done. Making Good is the fly-on-the-kitchen-wall cookumentary of exactly what Tony Allan did and why he did it the way he did. It is essential reading for wannabe millionaires from all walks of life, including anyone who has ever dreamt of running their own business or opening a successful restaurant. Making Good will inspire anyone hungry for a genuine rags-to-riches story. 'I call Tony my English brother. He is the man who introduced me to English culture and we have had some wonderful times together. Launching Bank restaurant was a fantastic experience, one I will always remember, so this book is very special.' Christian Delteil, Managing Director of Bank Restaurants
Author | : Martin S. Fridson |
Publisher | : John Wiley & Sons |
Total Pages | : 414 |
Release | : 2002-10-01 |
Genre | : Business & Economics |
ISBN | : 0471264601 |
Praise for Financial Statement Analysis A Practitioner's Guide Third Edition "This is an illuminating and insightful tour of financial statements, how they can be used to inform, how they can be used to mislead, and how they can be used to analyze the financial health of a company." -Professor Jay O. Light Harvard Business School "Financial Statement Analysis should be required reading for anyone who puts a dime to work in the securities markets or recommends that others do the same." -Jack L. Rivkin Executive Vice President (retired) Citigroup Investments "Fridson and Alvarez provide a valuable practical guide for understanding, interpreting, and critically assessing financial reports put out by firms. Their discussion of profits-'quality of earnings'-is particularly insightful given the recent spate of reporting problems encountered by firms. I highly recommend their book to anyone interested in getting behind the numbers as a means of predicting future profits and stock prices." -Paul Brown Chair-Department of Accounting Leonard N. Stern School of Business, NYU "Let this book assist in financial awareness and transparency and higher standards of reporting, and accountability to all stakeholders." -Patricia A. Small Treasurer Emeritus, University of California Partner, KCM Investment Advisors "This book is a polished gem covering the analysis of financial statements. It is thorough, skeptical and extremely practical in its review." -Daniel J. Fuss Vice Chairman Loomis, Sayles & Company, LP
Author | : Diane Ceo-DiFrancesco |
Publisher | : John Wiley & Sons |
Total Pages | : 466 |
Release | : 2019-10-15 |
Genre | : Foreign Language Study |
ISBN | : 1118517873 |
Follow Daniel around the Spanish-speaking world as he guides students through this innovative new language course Experiencias: Beginning Spanish is a dynamic and innovative introductory Spanish course that builds students’ language competency and offers realistic language encounters, so they can begin communicating in Spanish as early as possible. In Experiencias: Beginning Spanish, students meet Daniel, a native Spanish speaker who guides them through the learning process. For each chapter, there is a video episode of Daniel’s “how to” show, where he interviews his Spanish-speaking friends about authentic topics of interest to today’s students. The Experiencias course focuses on connecting language with culture, engaging students with content related to the perspectives of native speakers. Each chapter focuses on a different country, integrating grammar and vocabulary into real-world units that will give students a sense of excitement and wonder. Additional pedagogical features include an emphasis on metacognitive learning strategies, a reduced grammatical syllabus that leaves room for extra work on challenging areas, and content recycling throughout the text for enhanced language mastery. Takes students on a journey through the Spanish-speaking world, featuring a different country in each chapter Offers innovative pedagogical techniques and activities drawn from the authors’ own classroom research Engages students with a focus on culture, practical communication, and video interviews with native Spanish speakers Develops oral and written communication skills through authentic tasks structured by the ACTFL Proficiency Guidelines With WileyPLUS for Experiencias: Beginning Spanish, students have access to an enhanced e-text featuring videos, audio recordings, interactive vocabulary exercises, educational animations, links to additional resources, and more. This text is an excellent choice for today’s beginning Spanish speakers, whether in traditional or online classroom environments.
Author | : Michael Greenberg |
Publisher | : |
Total Pages | : 1344 |
Release | : 2013-09-20 |
Genre | : Engineering mathematics |
ISBN | : 9781292042541 |
Appropriate for one- or two-semester Advanced Engineering Mathematics courses in departments of Mathematics and Engineering. This clear, pedagogically rich book develops a strong understanding of the mathematical principles and practices that today's engineers and scientists need to know. Equally effective as either a textbook or reference manual, it approaches mathematical concepts from a practical-use perspective making physical applications more vivid and substantial. Its comprehensive instructional framework supports a conversational, down-to-earth narrative style offering easy accessibility and frequent opportunities for application and reinforcement.
Author | : William E. Boyce |
Publisher | : John Wiley & Sons |
Total Pages | : 623 |
Release | : 2017-08-21 |
Genre | : Mathematics |
ISBN | : 1119443768 |
Elementary Differential Equations and Boundary Value Problems 11e, like its predecessors, is written from the viewpoint of the applied mathematician, whose interest in differential equations may sometimes be quite theoretical, sometimes intensely practical, and often somewhere in between. The authors have sought to combine a sound and accurate (but not abstract) exposition of the elementary theory of differential equations with considerable material on methods of solution, analysis, and approximation that have proved useful in a wide variety of applications. While the general structure of the book remains unchanged, some notable changes have been made to improve the clarity and readability of basic material about differential equations and their applications. In addition to expanded explanations, the 11th edition includes new problems, updated figures and examples to help motivate students. The program is primarily intended for undergraduate students of mathematics, science, or engineering, who typically take a course on differential equations during their first or second year of study. The main prerequisite for engaging with the program is a working knowledge of calculus, gained from a normal two or three semester course sequence or its equivalent. Some familiarity with matrices will also be helpful in the chapters on systems of differential equations.