Comunicación pop : del periodismo de marca a la marca personal
Author | : David Martínez Pradales |
Publisher | : |
Total Pages | : 130 |
Release | : 2014-06 |
Genre | : Social Science |
ISBN | : 9788490642085 |
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Author | : David Martínez Pradales |
Publisher | : |
Total Pages | : 130 |
Release | : 2014-06 |
Genre | : Social Science |
ISBN | : 9788490642085 |
Author | : Carlos J. Campo |
Publisher | : Editorial UOC |
Total Pages | : 251 |
Release | : 2016-06-30 |
Genre | : Language Arts & Disciplines |
ISBN | : 8490649316 |
El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Author | : Bob Franklin |
Publisher | : SAGE |
Total Pages | : 386 |
Release | : 2005-05-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 1446230759 |
′The five authors have drawn on their enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise for this book, which will be essential reading for students in journalism, and as invaluable reference tool for their professional careers′ -www.HoldtheFrontPage.co.uk ′At long last, the undergraduate journalism A-Z. This is an excellent and much needed resource which should be on the list of every undergraduate journalism and media student′ -Tim Rodgers, Kingston College The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers: - a systematic and accessible introduction to the terms, processes and effects of journalism - a combination of practical considerations with theoretical issues - further reading suggestions The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Author | : Ulla Carlsson |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Information literacy |
ISBN | : 9789186523640 |
Author | : Jay G Blumler |
Publisher | : SAGE Publications Limited |
Total Pages | : 264 |
Release | : 1992-01-21 |
Genre | : Business & Economics |
ISBN | : |
Explores the achievements of European broadcasting and attempts to assess the potential for maintaining its public function in changing circumstances. It also surveys the different values which European media systems have sought to protect.
Author | : David R. Kohut |
Publisher | : Rowman & Littlefield |
Total Pages | : 461 |
Release | : 2010 |
Genre | : History |
ISBN | : 0810858398 |
Unlike a conventional war waged against a standing army, a "dirty war" is waged against individuals, groups, or ideas considered subversive. Originally associated with Argentina's military regime from 1976-1983, the term has since been applied to neighboring dictatorships during the period. Indeed, it has become a byword for state-sponsored repression anywhere in the world. The first edition of this reference illustrated the concept by describing the regimes of Argentina, Chile (1973-1990), and Uruguay (1973-1985), which tortured, murdered, and disappeared thousands of people in the name of anticommunism while thousands more were driven into exile. The second edition expands the scope to include Bolivia (1971-1982), Brazil (1964-1985), and Paraguay (1954-1989). Includes a chronology, an introductory essay, a bibliography, and over 400 cross-referenced dictionary entries on the countries; guerrilla and political movements; prominent guerrilla, human-rights, military, and political figures; local, regional, and international human-rights organizations; and artistic figures (filmmakers, novelists, and playwrights) whose works attempt to represent or resist the period of repression.--Publisher.
Author | : Shay Sayre |
Publisher | : Taylor & Francis |
Total Pages | : 574 |
Release | : 2010 |
Genre | : Performing Arts |
ISBN | : 9780415998062 |
Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.
Author | : Cass R. Sunstein |
Publisher | : Princeton University Press |
Total Pages | : 122 |
Release | : 2014-03-10 |
Genre | : Political Science |
ISBN | : 0691162506 |
Many of us are being misled. Claiming to know dark secrets about public officials, hidden causes of the current economic situation, and nefarious plans and plots, those who spread rumors know precisely what they are doing. And in the era of social media and the Internet, they know a lot about how to manipulate the mechanics of false rumors—social cascades, group polarization, and biased assimilation. They also know that the presumed correctives—publishing balanced information, issuing corrections, and trusting the marketplace of ideas—do not always work. All of us are vulnerable. In On Rumors, Cass Sunstein uses examples from the real world and from behavioral studies to explain why certain rumors spread like wildfire, what their consequences are, and what we can do to avoid being misled. In a new afterword, he revisits his arguments in light of his time working in the Obama administration.
Author | : Nic Newman |
Publisher | : |
Total Pages | : 133 |
Release | : 2017 |
Genre | : |
ISBN | : |
"The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world." --Page 4.
Author | : Benedetta Brevini |
Publisher | : Springer |
Total Pages | : 393 |
Release | : 2013-04-16 |
Genre | : Social Science |
ISBN | : 113727574X |
The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.