Comunicación persuasiva

Comunicación persuasiva
Author: Juanjo Ramos
Publisher: XinXii
Total Pages: 44
Release: 2021-12-27
Genre: Business & Economics
ISBN: 3986462694

La comunicación persuasiva es una forma eficaz de influir en la mente y el comportamiento de los demás. La persuasión básicamente significa tratar de influir en la forma en la que alguien piensa o se comporta. Hay multitud de formas de persuadir a alguien para que haga algo. La publicidad, por ejemplo, es una forma de persuasión que apela a las emociones para que la gente compre. Es asociar un refresco con ser feliz. Es la forma que tiene la publicidad de decirte que si compras el refresco serás tan feliz como las personas del anuncio. Pero ser persuasivo no es lo mismo que tener razón. La afirmación implícita en el anuncio de que beber refrescos nos hará más felices no es objetivamente cierta y lo sabemos. Sin embargo, el anuncio funciona y cumple su objetivo. Por supuesto, la persuasión no se limita a la publicidad, sino que está presente en numerosos ámbitos y se estudia en muchas disciplinas. La retórica, por ejemplo, es el estudio de los modos de persuasión en el habla y la escritura, y a menudo se enseña como una materia clásica. Por su parte, la psicología analiza la persuasión a través del comportamiento individual y la neurociencia estudia la actividad cerebral asociada con este comportamiento. También la historia y las ciencias políticas están interesadas en el papel de la propaganda en la configuración de los acontecimientos históricos. La persuasión también es una herramienta de uso frecuente en la búsqueda de ganancias personales, como campañas electorales o argumentos de venta. Con este libro vas a aprender diversas técnicas de comunicación persuasiva aplicables a cualquier ámbito.

Cecilia Valdés or El Angel Hill

Cecilia Valdés or El Angel Hill
Author: Cirilo Villaverde
Publisher: Oxford University Press
Total Pages: 545
Release: 2005-09-29
Genre: Literary Collections
ISBN: 0199725233

Cecilia Valdés is arguably the most important novel of 19th century Cuba. Originally published in New York City in 1882, Cirilo Villaverde's novel has fascinated readers inside and outside Cuba since the late 19th century. In this new English translation, a vast landscape emerges of the moral, political, and sexual depravity caused by slavery and colonialism. Set in the Havana of the 1830s, the novel introduces us to Cecilia, a beautiful light-skinned mulatta, who is being pursued by the son of a Spanish slave trader, named Leonardo. Unbeknownst to the two, they are the children of the same father. Eventually Cecilia gives in to Leonardo's advances; she becomes pregnant and gives birth to a baby girl. When Leonardo, who gets bored with Cecilia after a while, agrees to marry a white upper class woman, Cecilia vows revenge. A mulatto friend and suitor of hers kills Leonardo, and Cecilia is thrown into prison as an accessory to the crime. For the contemporary reader Helen Lane's masterful translation of Cecilia Valdés opens a new window into the intricate problems of race relations in Cuba and the Caribbean. There are the elite social circles of European and New World Whites, the rich culture of the free people of color, the class to which Cecilia herself belonged, and then the slaves, divided among themselves between those who were born in Africa and those who were born in the New World, and those who worked on the sugar plantation and those who worked in the households of the rich people in Havana. Cecilia Valdés thus presents a vast portrait of sexual, social, and racial oppression, and the lived experience of Spanish colonialism in Cuba.

Shambhala

Shambhala
Author: Joy Mondal
Publisher: Joy Mondal
Total Pages: 119
Release: 2023-08-29
Genre: Antiques & Collectibles
ISBN:

Shambhala: An Adventure to Find Mysteries by Joy Mondal In the hidden valleys of the Himalayas, tales whispered on the winds speak of the mythical city of Shambhala—a place of eternal peace and unparalleled beauty. For Om, a curious explorer with an insatiable appetite for the unknown, Shambhala becomes more than just a myth—it becomes an obsession. Accompanied by Boby, the love of his life and his guiding light, Om's journey takes them deep into treacherous terrains, through ancient monasteries and forgotten trails. As they unravel the clues leading to this lost city, they stumble upon a revelation far more incredible than either of them had ever imagined. But the journey to Shambhala is not without its challenges. When the skies darken and disaster strikes in the form of the devastating Kedarnath floods, Om and Boby must rely on each other and the strength of their love to survive the merciless wrath of nature. However, as they stand against the odds, the two realize that the search for Shambhala was never just about finding a city—it was about discovering the mysteries of the heart and soul, and the power of love to overcome all adversities. Hold your breath as you delve into this thrilling adventure where myth intertwines with reality, and destiny plays its cards in unpredictable ways. But remember, this story is far from over... Chapter 2 is on the horizon.

Harm Reduction Psychotherapy

Harm Reduction Psychotherapy
Author: Andrew Tatarsky
Publisher: Jason Aronson
Total Pages: 392
Release: 2007-06-10
Genre: Psychology
ISBN: 1461628709

This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. Harm reduction is a framework for helping drug and alcohol users who cannot or will not stop completely—the majority of users—reduce the harmful consequences of use. Harm reduction accepts that abstinence may be the best outcome for many but relaxes the emphasis on abstinence as the only acceptable goal and criterion of success. Instead, smaller incremental changes in the direction of reduced harmfulness of drug use are accepted. This book will show how these simple changes in emphasis and expectation have dramatic implications for improving the effectiveness of psychotherapy in many ways. From the Foreword by Alan Marlatt, Ph.D.: “This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. In his introduction, Andrew Tatarsky describes harm reduction as a new paradigm for treating drug and alcohol problems. Some would say that harm reduction embraces a paradigm shift in addiction treatment, as it has moved the field beyond the traditional abstinence-only focus typically associated with the disease model and the ideology of the twelve-step approach. Others may conclude that the move toward harm reduction represents an integration of what Dr. Tatarsky describes as the “basic principles of good clinical practice” into the treatment of addictive behaviors. “Changing addiction behavior is often a complex and complicated process for both client and therapist. What seems to work best is the development of a strong therapeutic alliance, the right fit between the client and treatment provider. The role of the harm reduction therapist is closer to that of a guide, someone who can provide support an

ICGR 2018 - Proceedings of the International Conference on Gender Research

ICGR 2018 - Proceedings of the International Conference on Gender Research
Author: Ana Azevedo
Publisher: Acpil
Total Pages: 650
Release: 2018-03-22
Genre: Social Science
ISBN: 9781911218777

These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Sustaining Change in Universities

Sustaining Change in Universities
Author: Burton R. Clark
Publisher: Open University Press
Total Pages: 0
Release: 2004
Genre: Educational change
ISBN: 9780335215911

In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.

Herodotus in Context

Herodotus in Context
Author: Rosalind Thomas
Publisher: Cambridge University Press
Total Pages: 340
Release: 2000
Genre: History
ISBN: 9780521012416

An examination of Herodotus' Histories in the context of the intellectual developments of his time.

The Athenian Constitution

The Athenian Constitution
Author: Aristotle
Publisher: Penguin
Total Pages: 212
Release: 1984-10-02
Genre: History
ISBN: 9780140444315

Probably written by a student of Aristotle, The Athenian Constitution is both a history and an analysis of Athens' political machinery between the seventh and fourth centuries BC, which stands as a model of democracy at a time when city-states lived under differing kinds of government. The writer recounts the major reforms of Solon, the rule of the tyrant Pisistratus and his sons, the emergence of the democracy in which power was shared by all free male citizens, and the leadership of Pericles and the demagogues who followed him. He goes on to examine the city's administration in his own time - the council, the officials and the judicial system. For its information on Athens' development and how the democracy worked, The Athenian Constitution is an invaluable source of knowledge about the Athenian city-state. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.