Comunicacion Global Desafios Estrategias Y Perspectivas Para Un Mundo Conectado
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| Author | : Angel Luis Cervera Fantoni |
| Publisher | : ESIC Editorial |
| Total Pages | : 442 |
| Release | : 2024-09-02 |
| Genre | : Business & Economics |
| ISBN | : 8411920410 |
En Comunicación global: Desafíos, estrategias y perspectivas para un mundo conectado participan 17 expertos coordinados por Ángel Luis Cervera y Ruth Fernández que proporcionan una perspectiva integrada y multidisciplinar del Marketing y la Comunicación. Ayuda a diseñar, gestionar y ejecutar planes de publicidad y comunicación, a perfeccionar estrategias de relaciones públicas, tomar decisiones en entornos digitales y mejorar habilidades directivas con un lenguaje claro y accesible. En el ámbito empresarial, la identidad de la marca se refleja en lo que se comunica, cómo se hace y la actitud que se proyecta al hacer publicidad, patrocinar eventos, generar empleo, manejar crisis, lanzar productos o interactuar en redes sociales. Los autores ofrecen en esta obra las herramientas necesarias para alcanzar este objetivo, respaldadas por valiosas experiencias y prácticas profesionales. Comunicación global se convierte en una obra indispensable para directores y responsables de Comunicación, Relaciones Públicas y Marketing tanto en empresas, en instituciones públicas o en las ONG como para profesionales del ámbito periodístico y áreas relacionadas. Asimismo, los docentes encontrarán en ella una referencia imprescindible para sus alumnos mediante una experta combinación de teoría y práctica. Índice: Presentación.- La dirección de la comunicación.- Ética, cultura y valores.- Identidad e imagen corporativa.- Publicidad y comunicación comercial.- La comunicación digital.- Gestión de eventos y RR.PP.- Patrocinio y mecenazgo.- Lobbies.- Comunicación interna.- Gestión de crisis.- Comunicación económico-financiera.- Protocolo empresarial.- Nuevas formas de comunicación.- Los autores.- Soluciones a los test.
| Author | : Frank Adamson |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 296 |
| Release | : 2021-05-28 |
| Genre | : Political Science |
| ISBN | : 1839106034 |
This insightful book analyses the process of the first adoption of guiding human rights principles for education, the Abidjan Principles. It explains the development of the Abidjan Principles, including their articulation of the right to education, the state obligation to provide quality public education, and the role of private actors in education.
| Author | : |
| Publisher | : |
| Total Pages | : 806 |
| Release | : 2004 |
| Genre | : Communication |
| ISBN | : |
| Author | : Liam Donaldson |
| Publisher | : Springer Nature |
| Total Pages | : 496 |
| Release | : 2020-12-14 |
| Genre | : Medical |
| ISBN | : 3030594033 |
Implementing safety practices in healthcare saves lives and improves the quality of care: it is therefore vital to apply good clinical practices, such as the WHO surgical checklist, to adopt the most appropriate measures for the prevention of assistance-related risks, and to identify the potential ones using tools such as reporting & learning systems. The culture of safety in the care environment and of human factors influencing it should be developed from the beginning of medical studies and in the first years of professional practice, in order to have the maximum impact on clinicians' and nurses' behavior. Medical errors tend to vary with the level of proficiency and experience, and this must be taken into account in adverse events prevention. Human factors assume a decisive importance in resilient organizations, and an understanding of risk control and containment is fundamental for all medical and surgical specialties. This open access book offers recommendations and examples of how to improve patient safety by changing practices, introducing organizational and technological innovations, and creating effective, patient-centered, timely, efficient, and equitable care systems, in order to spread the quality and patient safety culture among the new generation of healthcare professionals, and is intended for residents and young professionals in different clinical specialties.
| Author | : Stylianos Papathanassopoulos |
| Publisher | : Routledge |
| Total Pages | : 262 |
| Release | : 2011-03-17 |
| Genre | : Computers |
| ISBN | : 1136847766 |
Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.
| Author | : Mike W. Peng |
| Publisher | : Thomson South-Western |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : Business planning |
| ISBN | : 9780324288520 |
Focuses on how newer companies and companies from emerging economies compete, both inside and outside their home markets.
| Author | : David Karpf |
| Publisher | : Oxford University Press |
| Total Pages | : 225 |
| Release | : 2016-11-01 |
| Genre | : Political Science |
| ISBN | : 0190266155 |
Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.
| Author | : Stuart Allan |
| Publisher | : Peter Lang |
| Total Pages | : 296 |
| Release | : 2009 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781433102950 |
Citizen Journalism: Global Perspectives' examines the spontaneous actions of ordinary people, caught up in extraordinary events, and compelled to adopt the role of a news reporter. This collection of twenty-one chapters investigates citizen journalism in the West, including the United States, United Kingdom, Europe, and Australia, as well as its development in other national contexts around the globe, including Brazil, China, India, Iran, Iraq, Kenya, Palestine, South Korea, Vietnam, and even Antarctica. Its aim is to assess the contribution of citizen journalism to crisis reporting, and to encourage new forms of dialogue and debate about how it may be improved in the future. The book contains contributions by Mark Deuze about 'The Future of Citizen Journalism' and Paul Bradshaw about 'Wiki Journalism.
| Author | : |
| Publisher | : Harvard School of Public Health, Frangois-Xavier Bagnoud Cen |
| Total Pages | : 95 |
| Release | : 2011 |
| Genre | : Medical |
| ISBN | : 9780674061484 |
One hundred years ago a series of seminal documents, starting with the Flexner Report of 1910, sparked an enormous burst of energy to harness the power of science to transform higher education in health. Professional education, however, has not been able to keep pace with the challenges of the 21st century. A new generation of reforms is needed to meet the demands of health systems in an interdependent world. The report of the Commission on the Education of Health Professionals for the 21st Century, a global independent initiative consisting of 20 leaders from diverse disciplinary backgrounds and institutional affiliations, articulates a fresh vision and recommends renewed actions. Building on a rich legacy of educational reforms during the past century, the Commission's findings and recommendations adopt a global and multi-professional perspective using a systems approach to analyze education and health, with a focus on institutional and instructional reforms.
| Author | : Rieckmann, Marco |
| Publisher | : UNESCO Publishing |
| Total Pages | : 67 |
| Release | : 2017-03-20 |
| Genre | : |
| ISBN | : 9231002090 |
