Complete Multilingual Dictionary of Advertising, Marketing, and Communications
| Author | : Hans W. Paetzel |
| Publisher | : NTC/Contemporary Publishing Company |
| Total Pages | : 626 |
| Release | : 1984 |
| Genre | : Business & Economics |
| ISBN | : |
Complete Multilingual Dictionary Of Advertising Marketing And Communications
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Using the Financial and Business Literature
| Author | : Thomas Slavens |
| Publisher | : CRC Press |
| Total Pages | : 704 |
| Release | : 2004-03-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780824753184 |
Specifically written to assist in the quick retrieval of commercial, industrial, manufacturing, communicative, automotive, and agricultural research, this reference conveniently assembles the most recent print and electronic research tools, compact discs, and online databases for swift collection and organization of information in the business, marketing, and financial communities.
American Advertising
| Author | : Emelda L. Williams |
| Publisher | : Scholarly Title |
| Total Pages | : 228 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : 9780824084905 |
NTC's Dictionary of American English Phrases
| Author | : Richard A. Spears |
| Publisher | : National Textbook Company |
| Total Pages | : 580 |
| Release | : 1995 |
| Genre | : Foreign Language Study |
| ISBN | : 9780844208480 |
"NTC's Dictionary of American English phrases, " by Richard A. Spears, Ph.D., provides more than 15,000 examples of usage for approxiamtely 7,000 common and useful American English expressions.
Guide Des Locutions Françaises
| Author | : J. Peter Lupson |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 132 |
| Release | : 1987 |
| Genre | : Foreign Language Study |
| ISBN | : |
Packed with more than 2,500 idioms, English equivalents, and explanations of typical use, "Guide to French Idioms" also includes common "obstacles" such as nouns which change meaning according to gender or number, and more!
NTC's Dictionary of Easily Confused Words
| Author | : Deborah Williams |
| Publisher | : Contemporary Books |
| Total Pages | : 212 |
| Release | : 1995 |
| Genre | : Foreign Language Study |
| ISBN | : 9780844257877 |
An easy-to-use guide that will help the user understand confusing words and their usage and to then choose the correct spelling or meaning of a word for any given situation.
Advertising as Multilingual Communication
| Author | : H. Kelly-Holmes |
| Publisher | : Springer |
| Total Pages | : 221 |
| Release | : 2016-01-11 |
| Genre | : Business & Economics |
| ISBN | : 0230503012 |
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Walford's Guide to Reference Material
| Author | : Albert John Walford |
| Publisher | : London : Library Association |
| Total Pages | : 1176 |
| Release | : 1994 |
| Genre | : History |
| ISBN | : 9781856040440 |
Volume 2 of this guide contains descriptions of 8300 plus critically evaluated & recommended reference resources available in all formats. Organized by Universal Dewey Classification, the topics covered are those usually found in the 100s--Philosophy & Psychology, 200s--Religion, 300s--Social Sciences, & the 900s--Geography, Biography & History. This volume particularly reflects the proliferation of travel & tourist guides, & reference works on Eastern Europe & Central Asia following the collapse of communism. Over the last few years an enormous expansion has also been noted of reference works in both religion & philosophy. Volume 1 covers Science & Technology. Volume 3 covers Generalia, Languages & Literature, & the Arts. Recommended in: Choice, Reference Reviews, American Reference Books Annual.
Marketing Information
| Author | : Hiram C. Barksdale |
| Publisher | : |
| Total Pages | : 508 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
NTC's Thesaurus of Everyday American English
| Author | : Anne Bertram |
| Publisher | : |
| Total Pages | : 500 |
| Release | : 1995 |
| Genre | : Reference |
| ISBN | : 9780844258256 |
"NTC's Thesaurus of Everyday American English" presents the information users need to make decisions about correct word choice and is designed to help the user learn how to select the best word for a particular purpose.
