Comparison of Information in TV Advertisements in the United States of America and South Korea
| Author | : Jae Yung Cho |
| Publisher | : |
| Total Pages | : 244 |
| Release | : 1988 |
| Genre | : Advertising copy |
| ISBN | : |
Comparison Of Information In Tv Advertisements In The United States Of America And South Korea
Download Comparison Of Information In Tv Advertisements In The United States Of America And South Korea full books in PDF, epub, and Kindle. Read online free Comparison Of Information In Tv Advertisements In The United States Of America And South Korea ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Advertising in Developing and Emerging Countries
| Author | : Emmanuel C. Alozie |
| Publisher | : CRC Press |
| Total Pages | : 418 |
| Release | : 2016-03-23 |
| Genre | : Business & Economics |
| ISBN | : 131718498X |
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
The Handbook of International Advertising Research
| Author | : Hong Cheng |
| Publisher | : John Wiley & Sons |
| Total Pages | : 574 |
| Release | : 2014-01-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1118378458 |
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
International Advertising and Communication
| Author | : Sandra Diehl |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 477 |
| Release | : 2006-09-19 |
| Genre | : Business & Economics |
| ISBN | : 3835057022 |
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Comparison and Evaluation of Information Content in U.S. and South Korean Television Advertising
| Author | : Kyu Yeol Chang |
| Publisher | : |
| Total Pages | : 402 |
| Release | : 1991 |
| Genre | : Television advertising |
| ISBN | : |
Advances in Advertising Research (Vol. IV)
| Author | : Sara Rosengren |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 407 |
| Release | : 2013-05-30 |
| Genre | : Business & Economics |
| ISBN | : 3658023651 |
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research (Vol. V)
| Author | : Ivana Bušljeta Banks |
| Publisher | : Springer |
| Total Pages | : 324 |
| Release | : 2014-11-25 |
| Genre | : Business & Economics |
| ISBN | : 3658081325 |
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
The Culturally Customized Web Site
| Author | : Nitish Singh |
| Publisher | : Routledge |
| Total Pages | : 178 |
| Release | : 2005-04-18 |
| Genre | : Business & Economics |
| ISBN | : 1136358528 |
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com
Media Literacy
| Author | : W. James Potter |
| Publisher | : SAGE Publications |
| Total Pages | : 553 |
| Release | : 2013 |
| Genre | : Social Science |
| ISBN | : 1452206252 |
This book offers a detailed approach to studying media influences and presents a vision of what it means to operate at a higher level of media literacy. The author agues that media have a profound influence on the way we perceive the world, shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. Topics covered include content, audience, media industries, media ownership, privacy, violence, sports, social media, and piracy of media messages.
