Comparative Marketing Systems
| Author | : Erdener Kaynak |
| Publisher | : Greenwood |
| Total Pages | : 344 |
| Release | : 1984 |
| Genre | : Business & Economics |
| ISBN | : |
Comparative Marketing Systems
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Comparative Marketing Systems
| Author | : Erdener Kaynak |
| Publisher | : Praeger Publishers |
| Total Pages | : 309 |
| Release | : 1984-03-01 |
| Genre | : Business & Economics |
| ISBN | : 9780275912024 |
Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.
Comparative Marketing Systems
| Author | : Montrose S. Sommers |
| Publisher | : |
| Total Pages | : 504 |
| Release | : 1968 |
| Genre | : Comparative economics |
| ISBN | : |
Comparative Management and Marketing: Text and Readings
| Author | : Jean J. Boddewyn |
| Publisher | : |
| Total Pages | : 326 |
| Release | : 1969 |
| Genre | : Comparative management |
| ISBN | : |
International and Comparative Management and Marketing Systems
| Author | : University of New Mexico. Technology Application Center |
| Publisher | : |
| Total Pages | : 204 |
| Release | : 1975 |
| Genre | : Marketing research |
| ISBN | : |
International Marketing
| Author | : David Carson |
| Publisher | : |
| Total Pages | : 560 |
| Release | : 1967 |
| Genre | : Marketing |
| ISBN | : |
Examination of the comparative systems research method in respect of international marketing - includes sections on (1) the background and goals, (2) the marketing environment (incl. Geographical aspects, sociological aspects, economic implications, cultural factors, etc.), (3) marketing institutions (incl. Wholesale trade and retail trade organisations, financing and publicity institutions, etc.), and (4) marketing methodology. Bibliography pp. 521 to 526.
