Community Connections Relationship Marketing For Healthcare Professionals
Download Community Connections Relationship Marketing For Healthcare Professionals full books in PDF, epub, and Kindle. Read online free Community Connections Relationship Marketing For Healthcare Professionals ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Kelley S. Pendleton DC & MPH |
| Publisher | : Sage Books, LLC |
| Total Pages | : 62 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1625175604 |
Whether you’re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your practice succeed and allow you to genuinely connect with your communities. Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience. This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship. Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.
| Author | : Kelley Mulhern |
| Publisher | : Sage Media Publishing |
| Total Pages | : 106 |
| Release | : 2021-05-03 |
| Genre | : |
| ISBN | : 9780997226300 |
Whether you're a veteran healthcare practitioner in the healthcare industry or just getting started, Community Connections! contains the valuable advice and practical marketing ideas you need-from the reasons most healthcare practices don't "market," to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice. Written by a healthcare professional for healthcare professionals, Community Connections! is the first in a series of books designed to bridge the gap between what you are taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can begin forging a strong and genuine connection with potential clients, regardless of previous marketing experience.
| Author | : Kelley S. Pendleton |
| Publisher | : CreateSpace |
| Total Pages | : 120 |
| Release | : 2014-08-12 |
| Genre | : Business & Economics |
| ISBN | : 9781495923272 |
Whether you're a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don't “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice. Written by a healthcare professional for healthcare professionals, Community Connections! is the first in a series of books designed to bridge the gap between what you are taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can begin forging a strong and genuine connection with potential clients, regardless of previous marketing experience.
| Author | : Kelley Pendleton |
| Publisher | : CreateSpace |
| Total Pages | : 84 |
| Release | : 2015-06-09 |
| Genre | : |
| ISBN | : 9781512362428 |
This companion workbook to Community Connections! Relationship Marketing for Healthcare Professionals is designed to help you reach a greater understanding of yourself, your healthcare practice, your communities - and the interrelationship of all three.
| Author | : Drew Stevens |
| Publisher | : Momentum Press |
| Total Pages | : 111 |
| Release | : 2016-08-26 |
| Genre | : Medical |
| ISBN | : 1606509403 |
Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
| Author | : Ira J. Haimowitz |
| Publisher | : CRC Press |
| Total Pages | : 260 |
| Release | : 2016-04-22 |
| Genre | : Business & Economics |
| ISBN | : 1317123190 |
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. Healthcare Relationship Marketing will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university course in marketing, or a pharmaceutical business program.
| Author | : Richard K. Thomas |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 170 |
| Release | : 2007-10-30 |
| Genre | : Medical |
| ISBN | : 0387736069 |
For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 416 |
| Release | : 2020-12-29 |
| Genre | : Medical |
| ISBN | : 1118448413 |
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
| Author | : Gamini Gunawardane |
| Publisher | : World Scientific |
| Total Pages | : 515 |
| Release | : 2020-06-05 |
| Genre | : Business & Economics |
| ISBN | : 9813279532 |
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
| Author | : William Winston |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2012-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1136551433 |
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
