Communication Strategies For Corporate Leaders
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| Author | : Pragyan Rath |
| Publisher | : Taylor & Francis |
| Total Pages | : 227 |
| Release | : 2017-11-06 |
| Genre | : Social Science |
| ISBN | : 1351341499 |
Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor. This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse. Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals. Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios. Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology. This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.
| Author | : Ross Brinkert |
| Publisher | : |
| Total Pages | : 280 |
| Release | : 2017-12-31 |
| Genre | : |
| ISBN | : 9781516532735 |
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
| Author | : Deborah Britt Roebuck |
| Publisher | : Business Expert Press |
| Total Pages | : 332 |
| Release | : 2012-01-24 |
| Genre | : Business & Economics |
| ISBN | : 1606492004 |
Given that communication is the lifeblood of an organization, managerial leaders need to understand how to use communication strategies to build their teams to achieve organizational objectives. Studies repeatedly point to the impact communication skills have on the ability of managerial leaders to succeed or fail. Too often individuals move into managerial leadership roles without awareness of the need to improve their communication skills. These individuals may be subject matter experts whose technical skills allowed them to succeed as individual team members, but when placed in managerial leadership roles, they fail because they lacked the relationship building skills needed to foster teamwork. Therefore, this book provides the communication principles that are so critical for today's managerial leader. It builds a solid foundation while it guides readers in strategies to enhance their written, oral, and interpersonal communication skills. Most research has stated, and the author has found true in her own managerial leadership roles, a leader spends the majority of his or her day interacting with others. As managerial leaders, individuals face many challenging situations such as determining how to inspire a shared vision about goals and objectives, building trust within their unit, listening with an open mind, giving feedback, and encouraging collaboration, to name a few. The focus switches for the managerial leader from doing things to leading others. Therefore, this book is for anyone who currently serves as a managerial leader or for anyone who desires to manage and lead others. Most managerial communication books focus on the important written and oral communication skills. While the author believes these skills are critically important, she found in her role, as a managerial leader, she devoted the majority of her time to interpersonal communication. Leaders need to build teams and to maintain relationships with all stakeholders. The best way to make that happen is through skills such as listening, asking questions, and giving feedback. Therefore, this book includes an emphasis on interpersonal communication. As Chris M. Martin stated in a recent article, "The ability to communicate effectively may be the number one management quality." Therefore, this book will raise awareness relative to oral, written, and interpersonal communication skills so that individuals can become better managerial leaders.
| Author | : Apoorva Bharadwaj |
| Publisher | : Routledge Chapman & Hall |
| Total Pages | : 320 |
| Release | : 2021 |
| Genre | : Business communication |
| ISBN | : 9780367030520 |
This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective; Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action); Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations; Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.
| Author | : Paul A Argenti |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 305 |
| Release | : 2009-04-19 |
| Genre | : Business & Economics |
| ISBN | : 0071606033 |
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
| Author | : Peter Andrei |
| Publisher | : |
| Total Pages | : 372 |
| Release | : 2020-04-02 |
| Genre | : |
| ISBN | : |
What if every single legendary leader over the past 500 years used a little-known five-step communication process to inspire people, empower movements, and produce legendary results? What if all business managers - whether leading a team of three or company of 300,000 - can use the exact same step-by-step process to convert average performance into surpassing success by breaking through the "communication wall," influencing with ease, and inspiring enthusiastic action? New Release Promotion You Get the "Public Speaking for Leaders" Bonus Bundle Worth $150 for FREE From a URL Inside. This Includes a Video Course. Limited Edition Version Includes 7 Exclusive Bonus Chapters Why do some leaders and managers effortlessly produce enviable results with less work, while others watch things fall apart around them despite working 65-hour weeks? Because of a proven yet little-known brand of communication: the communication of leadership, used by John F. Kennedy, Martin Luther King, and every single U.S. President since FDR. Don't let weak communication hold back your potential to become a legendary leader and successful business manager by constantly undermining your professional image and minimizing the impact of your words. Don't let it frustrate you and erode your confidence. It's a moral travesty that the country's top MBA programs entirely neglect the communication of leadership. I once experienced these struggles myself. I wrote five best-selling books on the hidden, little-known strategies I used to overcome this, and taught them to the country's top project managers. In this new release, you learn 451 proven, little-known, step-by-step strategies to accomplish the five-step communication of leadership process, including: How to easily inspire high performance with the proven power of psychological coalitions. How to instantly achieve awe-inspiring authority with the secret of the re-diagnoser archetype. How to immediately grab full attention with the proven language pattern of high expectations. How to reliably overcome imposter-syndrome with the little-known leader-mirroring principle. How to authentically convey extreme empathy by speaking to people's pain. How to build trust with both superiors and subordinates with the principle of a bold promise. How to expertly clarify your organization's narrative with the elements of effective stories. How to quickly command complete respect in crisis moments by divulging the brutal truth. How to immediately inspire your people by activating the proven difficulty-confidence matrix. How to easily get complete commitment from your people with the singularity strategy. How to achieve advanced persuasive skill with the 200 core human drives and human needs. How to always harness the ears, eyes and minds of your people with loss-reduction benefits. How to consistently make your ideas seem drastically better with the elements of a good plan. How to effortlessly assert your mandate to lead without bossy command-and-control language. How to always appear like a principled leader with clear and compelling Logos clarification. How to consistently hone the most important aspect of your leadership: communication. How to use 451 expert, advanced communication strategies as your competitive advantage to not only play, but win the game of leadership. The complete table of contents, bonus bundle, and limited-edition chapters are visible with the "look-inside" feature.
| Author | : Mark Dollins |
| Publisher | : Routledge |
| Total Pages | : 228 |
| Release | : 2021-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1000461947 |
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
| Author | : Deborah Barrett |
| Publisher | : McGraw-Hill Higher Education |
| Total Pages | : 448 |
| Release | : 2013-08-23 |
| Genre | : Business & Economics |
| ISBN | : 0077629302 |
Leadership Communication guides current and potential leaders in developing the communication capabilities needed to be transformational leaders. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders.
| Author | : Matthew Moseley |
| Publisher | : CRC Press |
| Total Pages | : 230 |
| Release | : 2021-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1000368556 |
Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.
| Author | : Lars Thoeger Christensen |
| Publisher | : SAGE |
| Total Pages | : 473 |
| Release | : 2008-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1473902622 |
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
