Communication Planning

Communication Planning
Author: Sherry Devereaux Ferguson
Publisher: SAGE Publications
Total Pages: 276
Release: 1999-08-03
Genre: Language Arts & Disciplines
ISBN: 1506314082

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

Space Race

Space Race
Author: Jim Taylor
Publisher: John Wiley & Sons
Total Pages: 322
Release: 2005-12-13
Genre: Business & Economics
ISBN: 0470094524

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

Communication Planning

Communication Planning
Author: Sherry Devereaux Ferguson
Publisher: SAGE
Total Pages: 280
Release: 1999-08-03
Genre: Business & Economics
ISBN: 9780761913146

"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.

Ongoing Crisis Communication

Ongoing Crisis Communication
Author: W. Timothy Coombs
Publisher: SAGE Publications
Total Pages: 359
Release: 2018-12-18
Genre: Business & Economics
ISBN: 1544331967

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.

Strategic Communication

Strategic Communication
Author: James Mahoney
Publisher:
Total Pages: 320
Release: 2016-09-15
Genre: Business communication
ISBN: 9780190303761

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.

Crisis Communication Planning and Strategies for Nonprofit Leaders

Crisis Communication Planning and Strategies for Nonprofit Leaders
Author: Brittany “Brie” Haupt
Publisher: Taylor & Francis
Total Pages: 113
Release: 2022-11-30
Genre: Business & Economics
ISBN: 1000826961

Crisis Communication Planning and Strategies for Nonprofit Leaders examines the unique position of nonprofit organizations in an intersection of providing public services and also being a part of Emergency and crisis management practices. This text discusses the evolution of crisis communication planning, the unique position of nonprofit organizations and the crises they face, along with provision of conceptual and theoretical frameworks to generate effective crisis communication plans for nonprofit organizations to utilize within diverse crises. Through the use of innovative real-life case studies investigating the impact of crisis communication plans, this book provides the foundational knowledge of crisis communication planning, theoretically supported strategies, crisis typology and planning resources. Each chapter focuses on critical strategic planning concepts and includes a summary of key points, discussion questions and additional resources for each concept. With this text, nonprofit organizations will be able to strategically plan for organization-specific and emergency management related crises, develop effective crisis communication plans, garner internal and external support and generate assessment strategies to maintain the relevancy of these plans within their future endeavors. Crisis Communication Planning and Strategies for Nonprofit Leaders offers a new and insightful approach to crisis communication planning to assist nonprofit organizations that are called upon to fulfill a variety of community needs, such as sheltering, food distribution, relief funding, family reunification services, volunteer mobilization and much more. It is an essential resource for nonprofit organizations.

Making Health Communication Programs Work

Making Health Communication Programs Work
Author:
Publisher: DIANE Publishing
Total Pages: 144
Release: 1992
Genre: Communication in medicine
ISBN: 0788100807

Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.

Power Communication

Power Communication
Author: Thomas D. Clark
Publisher: CommuniSkills
Total Pages: 284
Release: 1994
Genre: Business & Economics
ISBN: 0538822996

This book is written for courses in business writing and speaking and managerial communication. It provides a systematic presentation of how to prepare logical and persuasive written and oral messages. This system is organized under the acronym POWER, which stands for planning, organizing, writing, editing and revising.

Strategies to Enhance Air Force Communication with Internal and External Audiences

Strategies to Enhance Air Force Communication with Internal and External Audiences
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
Total Pages: 51
Release: 2016-01-27
Genre: Political Science
ISBN: 0309389046

The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.