Communication, Public Discourse, and Road Safety Campaigns

Communication, Public Discourse, and Road Safety Campaigns
Author: Nurit Guttman
Publisher: Routledge
Total Pages: 310
Release: 2017-01-20
Genre:
ISBN: 9781138710238

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

Communication in Road Safety International Seminar - Warsaw, 2-3 October 1997

Communication in Road Safety International Seminar - Warsaw, 2-3 October 1997
Author: European Conference of Ministers of Transport
Publisher: OECD Publishing
Total Pages: 162
Release: 1999-06-01
Genre:
ISBN: 9264173056

This seminar, which took place on 2-3 October 1997 at the Josefow Conference Centre near Warsaw, set out to define the role and place of communication in the field of road safety, examine the different strategies of communication and identify their limits.

Communication, Public Discourse, and Road Safety Campaigns

Communication, Public Discourse, and Road Safety Campaigns
Author: Nurit Guttman
Publisher: Routledge
Total Pages: 283
Release: 2014-06-05
Genre: Social Science
ISBN: 1136154647

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

Vehicle Safety Communications

Vehicle Safety Communications
Author: Tao Zhang
Publisher: John Wiley & Sons
Total Pages: 314
Release: 2012-09-04
Genre: Technology & Engineering
ISBN: 1118452194

Provides an up-to-date, in-depth look at the current research, design, and implementation of cooperative vehicle safety communication protocols and technology Improving traffic safety has been a top concern for transportation agencies around the world and the focus of heavy research and development efforts sponsored by both governments and private industries. Cooperative vehicle systems—which use sensors and wireless technologies to reduce traffic accidents—can play a major role in making the world's roads safer. Vehicle Safety Communications: Protocols, Security, and Privacy describes fundamental issues in cooperative vehicle safety and recent advances in technologies for enabling cooperative vehicle safety. It gives an overview of traditional vehicle safety issues, the evolution of vehicle safety technologies, and the need for cooperative systems where vehicles work together to reduce the number of crashes or mitigate damage when crashes become unavoidable. Authored by two top industry professionals, the book: Summarizes the history and current status of 5.9 GHz Dedicated Short Range Communications (DSRC) technology and standardization, discussing key issues in applying DSRC to support cooperative vehicle safety Features an in-depth overview of on-board equipment (OBE) and roadside equipment (RSE) by describing sample designs to illustrate the key issues and potential solutions Takes on security and privacy protection requirements and challenges, including how to design privacy-preserving digital certificate management systems and how to evict misbehaving vehicles Includes coverage of vehicle-to-infrastructure (V2I) communications like intersection collision avoidance applications and vehicle-to-vehicle (V2V) communications like extended electronic brake lights and intersection movement assist Vehicle Safety Communications is ideal for anyone working in the areas of—or studying—cooperative vehicle safety and vehicle communications.

Autonomous Driving

Autonomous Driving
Author: Markus Maurer
Publisher: Springer
Total Pages: 698
Release: 2016-05-21
Genre: Technology & Engineering
ISBN: 3662488477

This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".