Commodity Advertising

Commodity Advertising
Author: Olan D. Forker
Publisher: Lexington Books
Total Pages: 322
Release: 1993
Genre: Business & Economics
ISBN: 9780029104057

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The Commodity Culture of Victorian England

The Commodity Culture of Victorian England
Author: Thomas Richards
Publisher: Stanford University Press
Total Pages: 338
Release: 1990
Genre: History
ISBN: 9780804719018

This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"

Commodity Marketing

Commodity Marketing
Author: Margit Enke
Publisher: Springer Nature
Total Pages: 421
Release: 2022-04-22
Genre: Business & Economics
ISBN: 3030906574

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.