Commodity Advertising
Download Commodity Advertising full books in PDF, epub, and Kindle. Read online free Commodity Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Olan D. Forker |
Publisher | : Lexington Books |
Total Pages | : 322 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780029104057 |
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author | : Thomas Richards |
Publisher | : Stanford University Press |
Total Pages | : 338 |
Release | : 1990 |
Genre | : History |
ISBN | : 9780804719018 |
This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"
Author | : Margit Enke |
Publisher | : Springer Nature |
Total Pages | : 421 |
Release | : 2022-04-22 |
Genre | : Business & Economics |
ISBN | : 3030906574 |
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Author | : |
Publisher | : |
Total Pages | : 908 |
Release | : 1910 |
Genre | : Advertising |
ISBN | : |
Author | : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations |
Publisher | : |
Total Pages | : 114 |
Release | : 1970 |
Genre | : Produce trade |
ISBN | : |
Author | : United States. Congress. House. Committee on Agriculture |
Publisher | : |
Total Pages | : 114 |
Release | : 1970 |
Genre | : |
ISBN | : |
Author | : United States. Congress. House. Committee on Agriculture |
Publisher | : |
Total Pages | : 78 |
Release | : 1971 |
Genre | : |
ISBN | : |
Author | : Edward Kellogg Strong |
Publisher | : |
Total Pages | : 492 |
Release | : 1925 |
Genre | : Advertising |
ISBN | : |
Author | : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations |
Publisher | : |
Total Pages | : 88 |
Release | : 1971 |
Genre | : Fruit |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 36 |
Release | : 1983 |
Genre | : Food industry and trade |
ISBN | : |