Commercial Communication In The Digital Age
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| Author | : Gabriele Siegert |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 278 |
| Release | : 2017-04-10 |
| Genre | : Social Science |
| ISBN | : 3110416794 |
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
| Author | : Jennifer H. Waldeck |
| Publisher | : Cengage Learning |
| Total Pages | : 400 |
| Release | : 2012-01-01 |
| Genre | : Performing Arts |
| ISBN | : 9780495807988 |
BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing students to develop an in-depth understanding of business and professional communication in the 21st century. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| Author | : Roger Desmond |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-07-13 |
| Genre | : |
| ISBN | : 9781524930950 |
| Author | : Mark Anthony Camilleri |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 206 |
| Release | : 2021-02-19 |
| Genre | : Business & Economics |
| ISBN | : 1800712669 |
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
| Author | : Gabriele Siegert |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 387 |
| Release | : 2017-04-10 |
| Genre | : Social Science |
| ISBN | : 3110416832 |
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
| Author | : Terri R. Kurtzberg |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 299 |
| Release | : 2014-03-28 |
| Genre | : Business & Economics |
| ISBN | : |
To advance in today's workplace requires virtual team skills. Most individuals assume their face-to-face skills will translate, but competency with virtual communication and teamwork requires an entirely new set of skills. This book guides readers down the path to success. Electronic communication is now embedded in our daily experience, as is work involving off-site collaborators. Virtual communication has become an essential job skill that is critical to individual and group success, yet most people just muddle through it without giving it any thought. Drawing on decades of scientific research in the fields of psychology, organizational behavior, and sociology, this book explains how to master the art and science of communicating virtually. The author first analyzes the subtle but significant changes that result when conversations are moved online, providing examples and tips to avoid common pitfalls, then discusses how team behavior and decision making can best be guided in this realm. Readers will fully understand what makes teams "click"—what inspires trust, how to get a team "off on the right foot," and what steps to take in order to make good collaborative decisions—as well as other key topics for virtual teamwork, such as best practices for working in the cross-cultural environment. The book serves as an ideal guide for anyone who participates in or manages a virtual team but is also suitable as a supplemental textbook in a business school course on organizational behavior or business communication.
| Author | : Gabriele Siegert |
| Publisher | : |
| Total Pages | : |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
| Author | : Luke Strongman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : Business communication |
| ISBN | : 9781536138139 |
BCD. Business Communication Digitally is a book for todays and tomorrows business practitioner and student that is structured into eleven chapters, each dealing with topics salient for aspects of business practice in the digital age. The constant need to innovate, to communicate ahead of time, to perform a service or supply a product on the promise of the future transaction, informs much about business practice. After all, what is business acumen based on but the difference between realities and contingencies, the tangible and the intangible? Most business communication in the digital world of today and tomorrow will either take place face to face or technologically mediated (by phone, email, video conference, text, etc.). More mediated business communication is taking place because of the ubiquitous availability of new distal technologies that are compatible with the office PC social media, Skype, Yammer, etc. It is now possible to video-call a colleague almost anywhere in the world via internet connection. With the ubiquitous use of social media technology as one form of mass communication, social presence and media effects become relevant to mass communication that are encountered in the business world. The chapters of BCD are developed on a progression of themes. opportunity; creativity; equality and sustainability; negotiation; patience; listening; recognition; trust; intangibles; social presence; and digital media. These themes combine to engender a sense of situatedness in a world of doing.
| Author | : John V. Pavlik |
| Publisher | : Columbia University Press |
| Total Pages | : 362 |
| Release | : 2008-05-12 |
| Genre | : Social Science |
| ISBN | : 0231512139 |
Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
| Author | : Erica Dhawan |
| Publisher | : St. Martin's Press |
| Total Pages | : 180 |
| Release | : 2021-05-11 |
| Genre | : Business & Economics |
| ISBN | : 1250246539 |
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
