Color Hard Copy And Graphic Arts
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| Author | : John T. Drew |
| Publisher | : Simon and Schuster |
| Total Pages | : 521 |
| Release | : 2012-05-15 |
| Genre | : Art |
| ISBN | : 1621535835 |
Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
| Author | : Sendpoints |
| Publisher | : Gingko Press Editions |
| Total Pages | : 0 |
| Release | : 2016 |
| Genre | : Design |
| ISBN | : 9789881470423 |
Colors are so universally used that every designer should consider when designing. They are so important that they to some degree decide the overall design. This book introduces two systems of printing colors--CMYK and PMS--in a plain way, explaining how they are produced and the principles behind them with texts and illustrations. Meanwhile, it showcases a substantial selection of projects for reader's well-rounded understanding of printing colors and their functions.
| Author | : Templin Brink Design |
| Publisher | : |
| Total Pages | : 200 |
| Release | : 2004 |
| Genre | : Color in advertising |
| ISBN | : |
Two-Color Graphics is the latest installment in Rockport's series that includes Minimal Graphics, Touch Graphics, Large Graphics, Small Graphics, and Color Graphics. Two-color graphics offer a range of effects from somber and elegant to edgy and bold. More importantly, they're inexpensive to print, which perhaps explains why two-color printing is so widely used. Despite its popularity, however, two-color printing has a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how dynamic effects can be achieved with simple, inexpensive two-color printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity. Included is a "color finder" section designed to show readers a variety of color combinations for various projects. Each featured project is also shown in thumbnail size in 15 to 20 different two-color combinations.
| Author | : Terry Lee Stone |
| Publisher | : Rockport Pub |
| Total Pages | : 246 |
| Release | : 2008-03 |
| Genre | : Design |
| ISBN | : 9781592534333 |
Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.
| Author | : Karen Triedman |
| Publisher | : Rockport Pub |
| Total Pages | : 173 |
| Release | : 2004 |
| Genre | : Design |
| ISBN | : 1592530893 |
Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
| Author | : Aaris Sherin |
| Publisher | : Rockport Publishers |
| Total Pages | : 160 |
| Release | : 2012-01-01 |
| Genre | : Design |
| ISBN | : 161058189X |
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
| Author | : Phil Green |
| Publisher | : John Wiley & Sons |
| Total Pages | : 405 |
| Release | : 2023-10-10 |
| Genre | : Technology & Engineering |
| ISBN | : 1119827205 |
FUNDAMENTALS AND APPLICATIONS OF COLOUR ENGINEERING EXPERT OVERVIEW OF THE WORLD OF COLOUR ENGINEERING IN THE 21ST CENTURY, WITH NEW, UPDATED TECHNOLOGIES AND A MATLAB TOOLBOX Fundamentals and Applications of Colour Engineering provides important coverage on topics that hold the power to extend our knowledge of colour reproduction, such as colour measurement and appearance and the methods used, with additional discussion of the technologies responsible for reproducing colour across a wide range of devices, together with the colour management systems that are used to connect devices and exchange information. Composed of 20 chapters, the Editor and his team of expert contributors consider the new ICC.2 architecture, an approach that introduces an evolutionary step in colour engineering, ensuring wider possibilities for technology. The text also considers the emerging applications for advanced colour management, such as processing spectral data, handling HDR images, and the capture and reproduction of material appearance. The text is supported by a MATLAB toolbox of relevant functions and data. Fundamentals and Applications of Colour Engineering is a useful reference for anyone involved in the reproduction of colour and a strong supplementary course potential for master???s degrees with a colour science component. Fundamentals and Applications of Colour Engineering includes information on: Instruments and methods of colour measurement, colorimetry, and colour difference, and colour appearance Colour spaces and colour encodings, and characterizing input devices, displays and printers Colour gamut communication and imaging standards, high dynamic range imaging, and HDR Sensor adjustment in colour management, open source tools for colour engineering, and colour transform evaluation Supporting active learning with the inclusion of a toolbox of relevant functions and data, Fundamentals and Applications of Colour Engineering is an essential resource for students in relevant programs of study, and for professionals within colour engineering and reproduction looking to maximize their skill set and keep their skills updated.
| Author | : Ken Pender |
| Publisher | : CRC Press |
| Total Pages | : 218 |
| Release | : 2012-07-26 |
| Genre | : Art |
| ISBN | : 1136133267 |
Complete, practical guide to handling colour graphics on the desktop for Mac and PC - from the scanning, creation and manipulation of images to processing for different colour output devices. Keep this handy book on your desk to help you achieve more professional-looking results in colour for a wide variety of tasks. An accompanying CD-ROM allows you to view practical examples of colour techniques in graphic design on the screen, demonstrating the techniques described in the book. The underlying principles of digital colour are explained in detail: · colour models · ways in which scanners, monitors and printers handle colour · system calibration methods · colour management processes · colour processing features in software · colour conversions Practical examples of colour techniques in graphic design are illustrated using a variety of software applications: Photoshop, Fractal Painter, Ray Dream Studio, Illustrator, Freehand, CorelDraw, Fractal Poser and Metatools Bryce. The examples are conducted through a series of workshops leading you through a variety of processes. Ken Pender is a freelance designer. He was, for many years, a Manager with IBM, including four years as Manager of their European Computer Integrated Manufacturing Technology Centre in Germany. He is also author of 'Digital Graphic Design' and 'Digital Video for the Desktop' for Focal Press.
| Author | : Linda Holtzschue |
| Publisher | : John Wiley & Sons |
| Total Pages | : 274 |
| Release | : 2017-01-30 |
| Genre | : Design |
| ISBN | : 1118920783 |
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
| Author | : Wang Shaoqiang |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016 |
| Genre | : Design |
| ISBN | : 9788416504510 |
"Color has the power to convey feelings and emotions to an audience and to bring incredible power to a design. This book explores the subject of color by decoding the secrets of its use in branding and identity design. The design projects featured in the book reveal the dynamic possibilities offered by the thoughtful application of color and illustrate the visual impacts of chromatic possibilities in different industries. this volume in an essential guide for understanding and mastering the use of colors in graphic design.".--
