Collusion Reputation And Communication
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The Handbook of Communication and Corporate Reputation
Author | : Craig E. Carroll |
Publisher | : John Wiley & Sons |
Total Pages | : 694 |
Release | : 2015-04-10 |
Genre | : Social Science |
ISBN | : 111833549X |
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Strategic Reputation Management
Author | : Pekka Aula |
Publisher | : Routledge |
Total Pages | : 240 |
Release | : 2020-08-11 |
Genre | : Business & Economics |
ISBN | : 100015551X |
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
New Threats and Countermeasures in Digital Crime and Cyber Terrorism
Author | : Dawson, Maurice |
Publisher | : IGI Global |
Total Pages | : 389 |
Release | : 2015-04-30 |
Genre | : Computers |
ISBN | : 1466683465 |
Technological advances, although beneficial and progressive, can lead to vulnerabilities in system networks and security. While researchers attempt to find solutions, negative uses of technology continue to create new security threats to users. New Threats and Countermeasures in Digital Crime and Cyber Terrorism brings together research-based chapters and case studies on security techniques and current methods being used to identify and overcome technological vulnerabilities with an emphasis on security issues in mobile computing and online activities. This book is an essential reference source for researchers, university academics, computing professionals, and upper-level students interested in the techniques, laws, and training initiatives currently being implemented and adapted for secure computing.
Corporate Reputation and Competitiveness
Author | : Rosa Chun |
Publisher | : Routledge |
Total Pages | : 287 |
Release | : 2005-09-29 |
Genre | : Business & Economics |
ISBN | : 1136863281 |
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Reputation Strategy and Analytics in a Hyper-Connected World
Author | : Chris Foster |
Publisher | : John Wiley & Sons |
Total Pages | : 110 |
Release | : 2016-06-27 |
Genre | : Business & Economics |
ISBN | : 1119212715 |
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Leadership and Personnel Management: Concepts, Methodologies, Tools, and Applications
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2308 |
Release | : 2016-02-17 |
Genre | : Business & Economics |
ISBN | : 1466696257 |
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