Collaborative Destination Marketing Through Trade Shows A Study Of Kerala Travel Mart
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Author | : Dr. Shobha Menon Dr. Manoj Edward |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 9388805755 |
Author | : India. Ministry of Tourism |
Publisher | : |
Total Pages | : 188 |
Release | : 2006 |
Genre | : Tourism |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 296 |
Release | : 2001 |
Genre | : India |
ISBN | : |
Author | : |
Publisher | : EQUATIONS |
Total Pages | : 127 |
Release | : |
Genre | : |
ISBN | : |
Author | : Iain Christie |
Publisher | : World Bank Publications |
Total Pages | : 325 |
Release | : 2014-06-19 |
Genre | : Business & Economics |
ISBN | : 1464801975 |
This book presents how tourism initiates economic development and how constraints to the growth of tourism in Sub-Saharan Africa can be addressed. With 24 case studies that illustrate tourism development, it reveals that despite destination challenges, the basic elements needed to initialize or intensify success are applicable across the region.
Author | : |
Publisher | : |
Total Pages | : 116 |
Release | : 1970-06 |
Genre | : |
ISBN | : |
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author | : Alastair M. Morrison |
Publisher | : Taylor & Francis |
Total Pages | : 898 |
Release | : 2023-07-31 |
Genre | : Business & Economics |
ISBN | : 1000876160 |
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author | : World Tourism Organization |
Publisher | : |
Total Pages | : 194 |
Release | : 2009 |
Genre | : Advertising |
ISBN | : |
Author | : Nigel Morgan |
Publisher | : Routledge |
Total Pages | : 328 |
Release | : 2007-06-07 |
Genre | : Business & Economics |
ISBN | : 1136411097 |
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Author | : Melanie K. Smith |
Publisher | : Routledge |
Total Pages | : 400 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 0750683430 |
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.