Coca-Globalization

Coca-Globalization
Author: R. Foster
Publisher: Springer
Total Pages: 296
Release: 2008-02-04
Genre: Social Science
ISBN: 023061017X

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Andean Cocaine

Andean Cocaine
Author: Paul Gootenberg
Publisher: Univ of North Carolina Press
Total Pages: 463
Release: 2009-06-01
Genre: History
ISBN: 080788779X

Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.

Counter-Cola

Counter-Cola
Author: Amanda Ciafone
Publisher: Univ of California Press
Total Pages: 424
Release: 2019-05-28
Genre: History
ISBN: 0520970942

Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.

De-Coca-Colonization

De-Coca-Colonization
Author: Steven Flusty
Publisher: Routledge
Total Pages: 246
Release: 2004-03-01
Genre: Social Science
ISBN: 1135943338

A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.

Decoding Coca-Cola

Decoding Coca-Cola
Author: Robert Crawford
Publisher: Routledge
Total Pages: 240
Release: 2020-12-07
Genre: Business & Economics
ISBN: 1351024019

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Always Coca-Cola

Always Coca-Cola
Author: Alexandra Chreiteh
Publisher: Interlink Publishing
Total Pages: 144
Release: 2012-11-01
Genre: Fiction
ISBN: 1623710057

The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”

From Silver to Cocaine

From Silver to Cocaine
Author: Steven Topik
Publisher: Duke University Press
Total Pages: 384
Release: 2006-07-18
Genre: Business & Economics
ISBN: 9780822337669

DIVClaims that the history of commodities in Latin America (or anywhere) cannot be understood without considering their global context, often from a long-term perspective./div

Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015

Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015
Author: Giulia Crisanti
Publisher: BRILL
Total Pages: 348
Release: 2023-09-25
Genre: Social Science
ISBN: 9004678840

From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.

The Corporate Planet

The Corporate Planet
Author: Joshua Karliner
Publisher: Univ of California Press
Total Pages: 324
Release: 1997
Genre: Business & Economics
ISBN: 9780871564344

Citing case histories such as Chevron, Shell, and Mitsubishi, CORPORATE WATCH editor Joshua Karliner brilliantly exposes how transnationals--aided by free trade agreements, World Bank policies, and massive consumer campaigns--play central roles in environmental destruction. This important and timely book is a significant contribution to the battle against irresponsible corporate behavior.

Globalization

Globalization
Author: George Ritzer
Publisher: John Wiley & Sons
Total Pages: 552
Release: 2015-01-27
Genre: Political Science
ISBN: 1118687124

Updated to reflect recent global developments, the second edition of Globalization: A Basic Text presents an up-to-date introduction to major trends and topics relating to globalization studies. Features updates and revisions in its accessible introduction to key theories and major topics in globalization Includes an enhanced emphasis on issues relating to global governance, emerging technology, global flows of people, human trafficking, global justice movements, and global environmental sustainability Utilizes a unique set of metaphors to introduce and explain the highly complex nature of globalization in an engaging and understandable manner Offers an interdisciplinary approach to globalization by drawing from fields that include sociology, global political economy, political science, international relations, geography, and anthropology Written by an internationally recognized and experienced author team