Modeling and Simulating Complex Business Perceptions

Modeling and Simulating Complex Business Perceptions
Author: Zoumpolia Dikopoulou
Publisher: Springer Nature
Total Pages: 174
Release: 2021-11-06
Genre: Business & Economics
ISBN: 3030814963

Fuzzy cognitive maps (FCMs) have gained popularity in the scientific community due to their capabilities in modeling and decision making for complex problems.This book presents a novel algorithm called glassoFCM to enable automatic learning of FCM models from data. Specifically, glassoFCM is a combination of two methods, glasso (a technique originated from machine learning) for data modeling and FCM simulation for decision making. The book outlines that glassoFCM elaborates simple, accurate, and more stable models that are easy to interpret and offer meaningful decisions. The research results presented are based on an investigation related to a real-world business intelligence problem to evaluate characteristics that influence employee work readiness.Finally, this book provides readers with a step-by-step guide of the 'fcm' package to execute and visualize their policies and decisions through the FCM simulation process.

Innovation Performance and Clusters

Innovation Performance and Clusters
Author: Nicole Röttmer
Publisher: Springer Science & Business Media
Total Pages: 221
Release: 2011-06-21
Genre: Business & Economics
ISBN: 3834968099

While a strong research base on cluster assets exists, evidence on other factors such as capabilities, i.e. a local culture or networks, is anecdotal and dispersed across research streams. Nicole Röttmer sets out to identify and describe these capabilities, their impact on cluster innovativeness in the interplay with (proprietary) cluster resources and their development over time in a comprehensive model.

Essentials of Business Research Methods

Essentials of Business Research Methods
Author: Joe F. Hair Jr.
Publisher: Routledge
Total Pages: 517
Release: 2019-11-05
Genre: Business & Economics
ISBN: 0429515383

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Neurosensory and Neuromarketing Impacts on Consumer Behavior
Author: Malik, Reena
Publisher: IGI Global
Total Pages: 538
Release: 2024-10-11
Genre: Business & Economics
ISBN:

The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.

Learning Patterns in Higher Education

Learning Patterns in Higher Education
Author: David Gijbels
Publisher: Routledge
Total Pages: 330
Release: 2013-09-11
Genre: Education
ISBN: 1134633459

Learning Patterns in Higher Education brings together a cutting edge international team of contributors to critically review our current understanding of how students and adults learn, how differences and changes in the way students learn can be measured in a valid and reliable way, and how the quality of student learning may be enhanced. There is substantial evidence that students in higher education have a characteristic way of learning, sometimes called their learning orientation (Biggs 1988), learning style (Evans et al. 2010) or learning pattern (Vermunt and Vermetten 2004). However, recent research in the field of student learning has resulted in multi-faceted and sometimes contradictory results which may reflect conceptual differences and differences in measurement of student learning in each of the studies. This book deals with the need for further clarification of how students learn in higher education in the 21st century and to what extent the measurements often used in learning pattern studies are still up to date or can be advanced with present methodological and statistical insights to capture the most important differences and changes in student learning. The contributions in the book are organized in two parts: a first conceptual and psychological part in which the dimensions of student learning in the 21st century are discussed and a second empirical part in which questions related to how students’ learning can be measured and how it develops are considered. Areas covered include: Cultural influences on learning patterns Predicting learning outcomes Student centred learning environments and self-directed learning Mathematics learning This indispensable book covers multiple conceptual perspectives on how learning patterns can be described and effects and developments can be measured, and will not only be helpful for ‘learning researchers’ as such but also for educational researchers from the broad domain of educational psychology, motivation psychology and instructional sciences, who are interested in student motivation, self-regulated learning, effectiveness of innovative learning environments, as well as assessment and evaluation of student characteristics and learning process variables.

Diversity and Discrimination in Research Organizations

Diversity and Discrimination in Research Organizations
Author: Clemens Striebing
Publisher: Emerald Group Publishing
Total Pages: 336
Release: 2022-12-01
Genre: Social Science
ISBN: 1801179581

The ebook edition of this title is Open Access and freely available to read online. Diversity and Discrimination in Research Organizations considers whether and to what extent the social identity of the academic workforce affects their individual integration in research organizations.

Developmental Transitions across the Lifespan

Developmental Transitions across the Lifespan
Author: Leo B Hendry
Publisher: Psychology Press
Total Pages: 253
Release: 2015-05-08
Genre: Psychology
ISBN: 1317536797

Choice Recommended Read Leo B. Hendry is one of the foremost developmental psychologists of his generation. His diverse range of interests have included studies on young people’s involvement in competitive sports, investigations into teacher and pupil relations in school, adolescents’ leisure pursuits and their family relations, parenting styles, youth workers and mentoring, youth unemployment, adolescent health behaviours, and transition to early adulthood. His research interests now include work on ageing and retirement. Developmental Transitions across the Lifespan is the first collection of Hendry’s works, and essentially joins the dots to provide an overarching perspective on lifespan development through a dynamic systems theory approach. Underpinned by empirical research, this collection of journal articles and book chapters is linked by a contemporary commentary which not only contextualises each piece within today’s research climate, but builds to provides an unorthodox, comprehensive but above all compelling perspective on human development from childhood to old age. Leo B. Hendry’s research output has been significant and influential. This is an important book that will provide students and researchers in developmental psychology not only with an opportunity to view his contribution holistically, but in connecting his range of research interests, provides a new contribution to our understanding of lifespan development in its own right.

Berkeley's Argument for Idealism

Berkeley's Argument for Idealism
Author: Samuel C. Rickless
Publisher: OUP Oxford
Total Pages: 222
Release: 2013-01-10
Genre: Philosophy
ISBN: 0191648205

Samuel C. Rickless presents a novel interpretation of the thought of George Berkeley. In A Treatise Concerning the Principles of Human Knowledge (1710) and Three Dialogues Between Hylas and Philonous (1713), Berkeley argues for the astonishing view that physical objects (such as tables and chairs) are nothing but collections of ideas (idealism); that there is no such thing as material substance (immaterialism); that abstract ideas are impossible (anti-abstractionism); and that an idea can be like nothing but an idea (the likeness principle). It is a matter of great controversy what Berkeley's argument for idealism is and whether it succeeds. Most scholars believe that the argument is based on immaterialism, anti-abstractionism, or the likeness principle. In Berkeley's Argument for Idealism, Rickless argues that Berkeley distinguishes between two kinds of abstraction, 'singling' abstraction and 'generalizing' abstraction; that his argument for idealism depends on the impossibility of singling abstraction but not on the impossibility of generalizing abstraction; and that the argument depends neither on immaterialism nor the likeness principle. According to Rickless, the heart of the argument for idealism rests on the distinction between mediate and immediate perception, and in particular on the thesis that everything that is perceived by means of the senses is immediately perceived. After analyzing the argument, Rickless concludes that it is valid and may well be sound. This is Berkeley's most enduring philosophical legacy.

Single-Trial Analyses of Behavioural and Neuroimaging Data in Perception and Decision-Making

Single-Trial Analyses of Behavioural and Neuroimaging Data in Perception and Decision-Making
Author: Paul Sajda
Publisher: Frontiers Media SA
Total Pages: 130
Release: 2012
Genre: Cognitive psychology
ISBN: 2889190234

The cognitive psychology of perception and decision-making is at a cross-road. Most studies still employ categorical designs, a priori classified stimuli and perform statistical evaluations across subjects. However, a shift has been observed in recent years towards parametric designs in which the information content of stimuli is systematically manipulated to study the single-trial dynamics of behaviour (reaction times, eye movements) and brain activity (EEG, MEG, fMRI). By using the information contained in the variance of individual trials, the single-trial approach goes beyond the activity of the average brain: it reveals the specificity of information processing in individual subjects, across tasks and stimulus space, revealing both inter-individual commonalties and differences. This Research Topic provides theoretical and empirical support for the study of single-trial data. Topics of particular interest include: 1. description of the richness of information in single-trials and how it can be successfully extracted; 2. statistical issues related to measures of central tendency, control for multiple comparisons, multivariate approaches, hierarchical modelling and characterization of individual differences; 3. how manipulation of the stimulus space can allow for a direct mapping of stimulus properties onto brain activity to infer dynamics of information processing and information content of brain states; 4. how results from different brain imaging techniques can be integrated at the single-trial level.