TWITTER: The Dark Side - Does Bit.ly Enable a Massive Click Fraud?
| Author | : Roman Latkovic |
| Publisher | : Lulu.com |
| Total Pages | : 70 |
| Release | : |
| Genre | : |
| ISBN | : 0557155614 |
Click Fraud
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Internet and Network Economics
| Author | : Xiaotie Deng |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 1122 |
| Release | : 2005-12-05 |
| Genre | : Business & Economics |
| ISBN | : 3540309004 |
This book constitutes the refereed proceedings of the First International Workshop on Internet and Network Economics, WINE 2005, held in Hong Kong, China in December 2005. The 108 revised full papers presented together with 2 invited talks were carefully reviewed and selected from 372 submissions. There are 31 papers in the main program and 77 papers presented in 16 special tracks covering the areas of internet and algorithmic economics, e-commerce protocols, security, collaboration, reputation and social networks, algorithmic mechanism, financial computing, auction algorithms, online algorithms, collective rationality, pricing policies, web mining strategies, network economics, coalition strategies, internet protocols, price sequence, and equilibrium.
Crimeware
| Author | : Markus Jakobsson |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 610 |
| Release | : 2008-04-06 |
| Genre | : Computers |
| ISBN | : 0132701960 |
“This book is the most current and comprehensive analysis of the state of Internet security threats right now. The review of current issues and predictions about problems years away are critical for truly understanding crimeware. Every concerned person should have a copy and use it for reference.” —Garth Bruen, Project KnujOn Designer There’s a new breed of online predators—serious criminals intent on stealing big bucks and top-secret information—and their weapons of choice are a dangerous array of tools called “crimeware.” With an ever-growing number of companies, organizations, and individuals turning to the Internet to get things done, there’s an urgent need to understand and prevent these online threats. Crimeware: Understanding New Attacks and Defenses will help security professionals, technical managers, students, and researchers understand and prevent specific crimeware threats. This book guides you through the essential security principles, techniques, and countermeasures to keep you one step ahead of the criminals, regardless of evolving technology and tactics. Security experts Markus Jakobsson and Zulfikar Ramzan have brought together chapter contributors who are among the best and the brightest in the security industry. Together, they will help you understand how crimeware works, how to identify it, and how to prevent future attacks before your company’s valuable information falls into the wrong hands. In self-contained chapters that go into varying degrees of depth, the book provides a thorough overview of crimeware, including not only concepts prevalent in the wild, but also ideas that so far have only been seen inside the laboratory. With this book, you will Understand current and emerging security threats including rootkits, bot networks, spyware, adware, and click fraud Recognize the interaction between various crimeware threats Gain awareness of the social, political, and legal implications of these threats Learn valuable countermeasures to stop crimeware in its tracks, now and in the future Acquire insight into future security trends and threats, and create an effective defense plan With contributions by Gary McGraw, Andrew Tanenbaum, Dave Cole, Oliver Friedrichs, Peter Ferrie, and others.
DigiMarketing
| Author | : Kent Wertime |
| Publisher | : John Wiley & Sons |
| Total Pages | : 309 |
| Release | : 2011-12-19 |
| Genre | : Business & Economics |
| ISBN | : 1118179129 |
"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
The Truth About Pay-Per-Click Search Advertising
| Author | : Kevin Lee |
| Publisher | : FT Press |
| Total Pages | : 225 |
| Release | : 2009-03-06 |
| Genre | : Business & Economics |
| ISBN | : 0768688930 |
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for • The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book. To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.
Fighting Fraud
| Author | : Gerald L. Kovacich |
| Publisher | : Elsevier |
| Total Pages | : 358 |
| Release | : 2007-08-27 |
| Genre | : Social Science |
| ISBN | : 0080550983 |
This practical reference provides the basics for instituting a corporate anti-fraud program that helps prepare corporate security professionals and other corporate managers for fighting corporate fraud from inside the company. Fighting Fraud provides an exceptional foundation for security professionals or business executives involved in developing and implementing a corporate anti-fraud program as part of a corporate assets protection program. The author’s intent is to provide the reader with a practitioner’s guide (a “how-to book), augmented by some background information to put it all in perspective. The approach used should enable the readers to immediately put in place a useful anti-fraud program under the leadership of the corporate security officer (CSO), or other corporate professional. Shows professionals how to save their companies money Provides a roadmap for developing an anti-fraud program Allows security professionals to tailor their anti-fraud program to their own corporate environment Explains how fraud is costing corporations a competitive edge in the global marketplace
Pay Per Click Search Engine Marketing For Dummies
| Author | : Peter Kent |
| Publisher | : John Wiley & Sons |
| Total Pages | : 376 |
| Release | : 2011-02-23 |
| Genre | : Computers |
| ISBN | : 1118043928 |
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
Practical Fraud Prevention
| Author | : Gilit Saporta |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 425 |
| Release | : 2022-03-16 |
| Genre | : Computers |
| ISBN | : 1492093270 |
Over the past two decades, the booming ecommerce and fintech industries have become a breeding ground for fraud. Organizations that conduct business online are constantly engaged in a cat-and-mouse game with these invaders. In this practical book, Gilit Saporta and Shoshana Maraney draw on their fraud-fighting experience to provide best practices, methodologies, and tools to help you detect and prevent fraud and other malicious activities. Data scientists, data analysts, and fraud analysts will learn how to identify and quickly respond to attacks. You'll get a comprehensive view of typical incursions as well as recommended detection methods. Online fraud is constantly evolving. This book helps experienced researchers safely guide and protect their organizations in this ever-changing fraud landscape. With this book, you will: Examine current fraud attacks and learn how to mitigate them Find the right balance between preventing fraud and providing a smooth customer experience Share insights across multiple business areas, including ecommerce, banking, cryptocurrency, anti-money laundering, and ad tech Evaluate potential risks for a new vertical, market, or product Train and mentor teams by boosting collaboration and kickstarting brainstorming sessions Get a framework of fraud methods, fraud-fighting analytics, and data science methodologies
Fraud Prevention in Online Digital Advertising
| Author | : Xingquan Zhu |
| Publisher | : Springer |
| Total Pages | : 61 |
| Release | : 2017-06-08 |
| Genre | : Computers |
| ISBN | : 3319567934 |
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Search Engine Marketing, Inc.
| Author | : Mike Moran |
| Publisher | : IBM Press |
| Total Pages | : 527 |
| Release | : 2014-12-09 |
| Genre | : Business & Economics |
| ISBN | : 0133039218 |
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com
