CIM Coursebook 06/07 Strategic Marketing in practice

CIM Coursebook 06/07 Strategic Marketing in practice
Author: Ashok Ranchhod
Publisher: Routledge
Total Pages: 383
Release: 2007-07-11
Genre: Business & Economics
ISBN: 1136420479

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

CIM Coursebook 06/07 Strategic Marketing Decisions

CIM Coursebook 06/07 Strategic Marketing Decisions
Author: Isobel Doole
Publisher: Routledge
Total Pages: 319
Release: 2007-07-11
Genre: Business & Economics
ISBN: 113642055X

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

CIM Coursebook 06/07 Analysis and Evaluation

CIM Coursebook 06/07 Analysis and Evaluation
Author: Wendy Lomax
Publisher: Routledge
Total Pages: 261
Release: 2007-07-11
Genre: Business & Economics
ISBN: 1136421246

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

CIM Coursebook 06/07 Marketing Management in Practice

CIM Coursebook 06/07 Marketing Management in Practice
Author: John Williams
Publisher: Routledge
Total Pages: 387
Release: 2007-07-11
Genre: Business & Economics
ISBN: 1136420762

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 06/07 Marketing Planning

CIM Coursebook 06/07 Marketing Planning
Author: Karen Beamish
Publisher: Routledge
Total Pages: 413
Release: 2007-07-11
Genre: Business & Economics
ISBN: 113642069X

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 07/08 Strategic Marketing in Practice

CIM Coursebook 07/08 Strategic Marketing in Practice
Author: Ashok Ranchhod
Publisher: Routledge
Total Pages: 346
Release: 2012-09-10
Genre: Business & Economics
ISBN: 1136419918

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Analysis and Evaluation 2006-2007

Analysis and Evaluation 2006-2007
Author: Wendy Lomax
Publisher: Routledge
Total Pages: 261
Release: 2006
Genre: Business & Economics
ISBN: 0750680059

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written specially for the Analysis and Evaluation module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook 06/07 Strategic Marketing Decisions

CIM Coursebook 06/07 Strategic Marketing Decisions
Author: Isobel Doole
Publisher: Routledge
Total Pages: 320
Release: 2007-07-11
Genre: Business & Economics
ISBN: 1136420541

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

CIM Coursebook 06/07 Marketing Fundamentals

CIM Coursebook 06/07 Marketing Fundamentals
Author: Frank Withey
Publisher: Routledge
Total Pages: 394
Release: 2007-07-11
Genre: Business & Economics
ISBN: 1136420908

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 06/07 Managing Marketing Performance

CIM Coursebook 06/07 Managing Marketing Performance
Author: Roger Palmer
Publisher: Routledge
Total Pages: 414
Release: 2012-06-14
Genre: Business & Economics
ISBN: 1136421106

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course