Cim Coursebook 03 04 Marketing Fundamentals
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Author | : Frank Withey |
Publisher | : Routledge |
Total Pages | : 378 |
Release | : 2013-05-13 |
Genre | : Business & Economics |
ISBN | : 1136005935 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author | : Frank Withey |
Publisher | : Routledge |
Total Pages | : 377 |
Release | : 2013-05-13 |
Genre | : Business & Economics |
ISBN | : 1136005943 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author | : Mike Hyde |
Publisher | : Routledge |
Total Pages | : 242 |
Release | : 2012-10-02 |
Genre | : Business & Economics |
ISBN | : 1136005773 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author | : Mike Oldroyd |
Publisher | : Routledge |
Total Pages | : 415 |
Release | : 2012-10-02 |
Genre | : Business & Economics |
ISBN | : 1136005625 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author | : Frank Withey |
Publisher | : Routledge |
Total Pages | : 416 |
Release | : 2013-05-13 |
Genre | : Business & Economics |
ISBN | : 1136419500 |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author | : Frank Withey |
Publisher | : Routledge |
Total Pages | : 394 |
Release | : 2007-07-11 |
Genre | : Business & Economics |
ISBN | : 1136420908 |
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author | : Geoffrey A. Lancaster |
Publisher | : Butterworth-Heinemann |
Total Pages | : 0 |
Release | : 2002-06 |
Genre | : |
ISBN | : 9780750657020 |
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: · Co-written by the CIM Senior Examiner for the Marketing Fundamentals module · CIM approved content for this year's course · Approved by the CIM Chief Examiner · Fully revised and updated to fit in with the new CIM syllabus Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts Definitive coursebook co-written by the CIM Senior Examiner for the Marketing Fundamentals module to guide you through the 2002-2003 syllabusPlus FREE online revision and course support from www.marketingonline.co.ukCustomise your learning, extend your knowledge and prepare for those examinations with this complete package for course success
Author | : Chris Fill |
Publisher | : Routledge |
Total Pages | : 227 |
Release | : 2013-05-13 |
Genre | : Business & Economics |
ISBN | : 1136005706 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author | : Geoffrey A. Lancaster |
Publisher | : Butterworth-Heinemann |
Total Pages | : 0 |
Release | : 2004-06 |
Genre | : Marketing |
ISBN | : 9780750661881 |
Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Written by experts in the field to guide you through the 2004-2005 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author | : Mike Oldroyd |
Publisher | : Routledge |
Total Pages | : 416 |
Release | : 2012-10-02 |
Genre | : Business & Economics |
ISBN | : 1136005617 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts