CIM Coursebook 03/04 Marketing Environment

CIM Coursebook 03/04 Marketing Environment
Author: Mike Oldroyd
Publisher: Routledge
Total Pages: 416
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136005617

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Marketing Environment 2003-2004

Marketing Environment 2003-2004
Author: Mike Oldroyd
Publisher: Routledge
Total Pages: 361
Release: 2006-06
Genre: Business & Economics
ISBN: 0750680067

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

CIM Coursebook 03/04 Marketing Planning

CIM Coursebook 03/04 Marketing Planning
Author: Karen Beamish
Publisher: Routledge
Total Pages: 373
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136010025

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 06/07 Marketing Environment

CIM Coursebook 06/07 Marketing Environment
Author: Mike Oldroyd
Publisher: Routledge
Total Pages: 361
Release: 2007-07-11
Genre: Business & Economics
ISBN: 1136420967

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

Marketing Environment, 2003-2004

Marketing Environment, 2003-2004
Author: Michael Oldroyd
Publisher: Routledge
Total Pages: 416
Release: 2003
Genre: Business & Economics
ISBN: 0750659580

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Written by the CIM Examiner for the Marketing Environment module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

CIM Coursebook 03/04 Strategic Marketing Management

CIM Coursebook 03/04 Strategic Marketing Management
Author: Helen Meek
Publisher: Routledge
Total Pages: 303
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136009930

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Fundamentals

CIM Coursebook 03/04 Marketing Fundamentals
Author: Frank Withey
Publisher: Routledge
Total Pages: 377
Release: 2013-05-13
Genre: Business & Economics
ISBN: 1136005943

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 08/09 Assessing the Marketing Environment

CIM Coursebook 08/09 Assessing the Marketing Environment
Author: Diana Luck
Publisher: Routledge
Total Pages: 378
Release: 2010-05-04
Genre: Business & Economics
ISBN: 1136419713

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CIM Coursebook Marketing Environment 07/08

CIM Coursebook Marketing Environment 07/08
Author: Mike Oldroyd
Publisher: Routledge
Total Pages: 365
Release: 2012-06-14
Genre: Business & Economics
ISBN: 113641956X

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.