CIM Coursebook 03/04 Strategic Marketing Management

CIM Coursebook 03/04 Strategic Marketing Management
Author: Helen Meek
Publisher: Routledge
Total Pages: 302
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1136009949

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Handbook of Strategic Marketing

CIM Handbook of Strategic Marketing
Author: Colin Egan
Publisher: Taylor & Francis
Total Pages: 299
Release: 2010-02-17
Genre: Business & Economics
ISBN: 1136359087

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

Cim Customer Information Management

Cim Customer Information Management
Author: Gerard Blokdyk
Publisher: Createspace Independent Publishing Platform
Total Pages: 124
Release: 2017-10-03
Genre:
ISBN: 9781977883506

What management system can we use to leverage the CIM customer information management experience, ideas, and concerns of the people closest to the work to be done? What's the best design framework for an organization in a post Industrial-Age if the top-down, command and control model is no longer relevant? key questions are: is the solution request practical and will it solve a problem or take advantage of an opportunity to achieve company goals? How do we promote understanding that opportunity for improvement is not criticism of the status quo, or the people who created the status quo? Does CIM customer information management create potential expectations in other areas that need to be recognized and considered? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in CIM customer information management assessment. All the tools you need to an in-depth CIM customer information management Self-Assessment. Featuring new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which CIM customer information management improvements can be made. In using the questions you will be better able to: - diagnose CIM customer information management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in CIM customer information management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the CIM customer information management Scorecard, you will develop a clear picture of which CIM customer information management areas need attention. Included with your purchase of the book is the CIM customer information management Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.

CIM Revision Cards: Managing Marketing Performance

CIM Revision Cards: Managing Marketing Performance
Author: marketing Knowledge
Publisher: Routledge
Total Pages: 132
Release: 2008-03-17
Genre: Business & Economics
ISBN: 1136417826

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Systemic Approaches to Strategic Management: Examples from the Automotive Industry

Systemic Approaches to Strategic Management: Examples from the Automotive Industry
Author: Dima, Ioan Constantin
Publisher: IGI Global
Total Pages: 458
Release: 2014-09-30
Genre: Business & Economics
ISBN: 1466664827

The application of systems theory to today’s businesses is a direct result of the enhancements that stem from globalization. In order to remain competitive in the new global environment, companies must alter their managerial methods and strategies. Systemic Approaches to Strategic Management: Examples from the Automotive Industry addresses the issues that industrial companies face in the current era of globalization and how the application of systems theory has affected their performance. Highlighting issues such as theoretical approaches of systems theory, production strategies, and organizational structure, this book is a pivotal reference source for practitioners, students, engineers, technicians, business managers, and economists interested in systems theory application in the management of industrial companies.

The Strategy and Organization of International Business

The Strategy and Organization of International Business
Author: Peter J. Buckley
Publisher: Springer
Total Pages: 280
Release: 2016-07-27
Genre: Business & Economics
ISBN: 134926640X

This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.

Defense Management

Defense Management
Author: DIANE Publishing Company
Publisher: DIANE Publishing
Total Pages: 94
Release: 1994-12
Genre: History
ISBN: 9780788114830