Church Marketing 101
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| Author | : Richard L. Reising |
| Publisher | : Baker Books |
| Total Pages | : 208 |
| Release | : 2006-01-01 |
| Genre | : Religion |
| ISBN | : 1441200312 |
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
| Author | : John J. Burnett |
| Publisher | : John Wiley & Sons |
| Total Pages | : 340 |
| Release | : 2007-03-23 |
| Genre | : Business & Economics |
| ISBN | : 047179189X |
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
| Author | : Kivi Leroux Miller |
| Publisher | : John Wiley & Sons |
| Total Pages | : 285 |
| Release | : 2010-05-13 |
| Genre | : Business & Economics |
| ISBN | : 0470619856 |
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
| Author | : Dave Williams |
| Publisher | : Charisma Media |
| Total Pages | : 228 |
| Release | : 2017 |
| Genre | : Body, Mind & Spirit |
| ISBN | : 1629989398 |
Understand how ancient biblical prophecies are coming to pass in our day, how coming prophetic events will impact you, and how there is hope for all followers of Christ. Today there is a tremendous interest in Bible prophecy, particularly because end-time events prophesied long ago are coming to pass in an extraordinary manner. Hope in the Last Days reveals, based on prophecy fulfilled and yet to be fulfilled, that very shortly the world will reel into its deepest hour of torment and agony. Dave Williams encourages you with the truth of how coming events will affect you and your loved ones and what God has planned as a way of escape for followers of Jesus Christ.
| Author | : Lorenzo Lebrija |
| Publisher | : Church Publishing, Inc. |
| Total Pages | : 129 |
| Release | : 2021-07-20 |
| Genre | : Religion |
| ISBN | : 1640653473 |
"What if I told you there is a new way of doing church ministry that raises your probability of success by a considerable margin? And what if I told you that this new way is not new at all but rather the application of tried and true methods from the corporate world? This is the world of "trying." The Church needs to become an "experimental laboratory for growth and innovation." To do this meaningful work, a framework on "How to Try" has been developed from research and practitioner interviews. It was then put to use in the real world Lab. Best of all, this framework is only three steps and yet can have a lasting impact on any church that uses it. This efficient, how-to book is an explanation of the framework and plenty of examples on how to apply it"--
| Author | : Michael Daehn |
| Publisher | : Lulu.com |
| Total Pages | : 206 |
| Release | : 2011-05 |
| Genre | : Religion |
| ISBN | : 141167071X |
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
| Author | : Thomas Peters |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 229 |
| Release | : 2019-03-28 |
| Genre | : Business & Economics |
| ISBN | : 3748160259 |
The Roman Catholic Church in Germany is faced with an increasingly pluralistic and secularized society that further precipitates the decline in membership that has been ongoing already since the 1970s through instances of aging population and church leavings, and has been causing at the level of locally and regionally operating parishes and their establishments a growing shortage of personnel and other resources. Here a marketing communication that is based on target group-specific perception can be useful to remedy the situation in that the religious and social offers as well as the personal and media appearance of parishes are adjusted to population groups that credit to their socioeconomic potentials are able to substantially contribute to building social capital in church contexts. Particularly Catholic Academics with high affinity to the Church make their comprehensive individual, professional and financial resources available more frequently and more consistently for voluntary engagements than the majority of the German population. A group that positively engages to great extent is that of those students and Academics who are organized in Catholic student fraternities or associations and their local institutions. A targeted involvement of this small but high-resourced population group in local church activities can be a substantial and existential aid for the Catholic Church in Germany and sustain its further development. This is explored and discussed on the example of the largest academic association in Europe (Cartel Confederation of the Catholic German Student Associations (CV), in German: Cartellverband der katholischen deutschen Studentenverbindungen), and attached specific practical recommendations for parish marketing. The Germany-based research results can be applied to other European countries such as Austria and Switzerland. Furthermore the discussion of results offer a broad range of new perspectives and ideas for church marketing in those countries, which have a living culture of denominational student associations.
| Author | : John C. Hardin |
| Publisher | : Springer Nature |
| Total Pages | : 395 |
| Release | : 2022-12-14 |
| Genre | : History |
| ISBN | : 3031130448 |
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
| Author | : David A. Christensen |
| Publisher | : Wipf and Stock Publishers |
| Total Pages | : 194 |
| Release | : 2020-07-16 |
| Genre | : Religion |
| ISBN | : 1725266016 |
How can we preach persuasively without huckstering, manipulating, or coercing people? Sadly, we are seeing the fall of many pastors not for reasons of sexual immorality, but the pursuit of pride and power. The skillful use of marketing methods creates celebrity pastors who become significant influencers in the evangelical church. The lure of success is seductive, turning pastors into hucksters and Christians into consumers. We need to heed the warnings of the New Testament about the pride of rhetoric and the pursuit of power. David Christensen carefully analyzes the biblical warnings of Paul about the temptations of rhetorical sophistry in the first-century church and applies them to pastoral ministry today. God calls preachers to be ethical and effective persuaders. David develops an ethical grid for pastoral persuasion using principles drawn from the Bible and social science along with practical illustrations from his years of ministry. He calls preachers to be ethical and effective persuaders by emphasizing the centrality of the word of God while depending on the power of the Spirit of God.
| Author | : K. Pelsmaekers |
| Publisher | : Springer |
| Total Pages | : 224 |
| Release | : 2011-05-26 |
| Genre | : Business & Economics |
| ISBN | : 0230307329 |
Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform tasks or functions, possibly at a superior level.
