"This book is divided into two sections. The first section gives you the best-kept "secrets" when it comes to wondrous window displays and interiors. Martin M. Pegler, the renowned authority in the field of visual display, takes you on an exclusive tour of the world's best window displays. In beautiful, full-color pages, you'll see more then 200 photos and read what luxury stores such as Bergdorf Goodman, Neiman Marcus, Escada, Loewe, and many more are doing to make Christmas a successful selling season." "The second section gives you the inside look at how retail stores and shopping centers around the world have prepared for the holidays. Go behind the scenes with the editors of Retail Ad World and learn how top retailers are enhancing their image and attracting customers to shop with them all through the holiday season. You'll read about The Disney Store, FAO Schwartz, Gucci, Kenneth Cole, Henri Bendel, Barney's New York, Banana Republic and many others, and learn how the majors gear up for the holidays. Plus, you'll visit and read about how the most fashionable shopping center like The Gardens, Plaza Las Americas and The Plaza & The Court at King of Prussia get customers in the mood for holiday spending."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved