Chinese Consumers Motivation To Purchase Luxury Goods And A Comparison Between Chinese And Western Consumers
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Chinese Luxury Consumers
| Author | : Ying Wang |
| Publisher | : |
| Total Pages | : |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
This study examines Chinese consumers' motives, attitudes toward luxury brands (ATLB), and the impact of ATLB on consumer behavior. Specifically, Chinese luxury consumers were segmented into three groups: the elitist, the distant, and the democratic. Compared to the democratic group, the more one believes luxury is of good quality, the less likely one will belong to the distant group; the more likely one buys luxury for others, the more likely one belongs to the distant group. The more one buys luxury for self-actualization, the more likely one belongs to the elitist group. The more one consumes luxury for social comparison reasons, the more likely one belongs to the elitist. The more often one buys luxury for special times, the more likely one belongs to the elitist. Results show that the elitist on average bought more pieces of luxury products than the distant and the democratic.
Cult of the Luxury Brand
| Author | : Radha Chadha |
| Publisher | : Nicholas Brealey International |
| Total Pages | : 320 |
| Release | : 2010-12-07 |
| Genre | : Business & Economics |
| ISBN | : 1904838294 |
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Maslow's Hierarchy of Needs Model - the Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products
| Author | : Nina Rakowski |
| Publisher | : GRIN Verlag |
| Total Pages | : 41 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 3640407652 |
Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted. Furthermore the author will show different hierarchy of needs models in order to explain that the human needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and 'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countries a different approach in terms of promotion and advertising is more appropriate. The higher‐order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation' whereas the higher‐order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'. In this paper the author will focus on China as an example of a developing country. The author will discuss the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products. As a conclusion the author will give suggestions to companies of what to take into account when promoting in developing countries. ...]
Elite China
| Author | : Pierre Xiao Lu |
| Publisher | : John Wiley & Sons |
| Total Pages | : 203 |
| Release | : 2011-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1118179218 |
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Luxury China
| Author | : Michel Chevalier |
| Publisher | : John Wiley & Sons |
| Total Pages | : 273 |
| Release | : 2011-09-02 |
| Genre | : Business & Economics |
| ISBN | : 1118181549 |
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Motivations for Chinese and Indian Consumers to Buy Luxury Brands
| Author | : George Heinemann |
| Publisher | : LAP Lambert Academic Publishing |
| Total Pages | : 80 |
| Release | : 2011-07 |
| Genre | : Brand choice |
| ISBN | : 9783845405926 |
The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there are great opportunities to be had in investing and developing their products for these two markets. The aim of this piece of research is two-fold. The first is to uncover what motivations Chinese and Indian consumers have for buying luxury brands. The second is to compare the results and to ascertain to what degree they are similar or different. This will allow both researchers and practitioners to understand these markets better, and to make better-informed strategic decisions accordingly.What was discovered were motivations shared between the two cultures, and motivations distinctive to either Chinese or Indian consumers.
Chinese Consumers and the Fashion Market
| Author | : Yingjiao Xu |
| Publisher | : Springer |
| Total Pages | : 211 |
| Release | : 2018-03-09 |
| Genre | : Business & Economics |
| ISBN | : 9811084297 |
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Motivation for Luxury Consumption
| Author | : Ying Wang |
| Publisher | : |
| Total Pages | : 11 |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
The purpose of this study was to explore Chinese consumers' motivations for purchasing luxury products, and to unravel the inter-relationships among individual differences, motives, and luxury consumption.
China's Super Consumers
| Author | : Savio Chan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 245 |
| Release | : 2014-09-03 |
| Genre | : Business & Economics |
| ISBN | : 1118905903 |
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
